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The Rainmaker 'Fab Five' Blog Picks of the Week - A Look Ahead at 2011

Sales Wolf Blog

SHRM - Society for Human Resource Managment Indispensible for the HR Professional! Department of Labor Employment Standards Administration (ESA) - U.S. License.

Blog 200
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Crisis Management: The Ultimate Test of a Leader | In the CEO.

In the CEO Afterlife

Crisis Management: The Ultimate Test of a Leader. by John • September 12, 2011Human Resources , Leadership , Strategy • 4 Comments. How is it possible for three months of crisis management ineptitude to occur in an organization the size of BP with a product as environmentally toxic as oil?

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My Best Blogs of 2011

In the CEO Afterlife

I began blogging about leadership, strategy, marketing and life last February. So, with the help of WordPress analytics and content judgment, here’s my list of the top ’CEO Afterlife’ blogs of 2011. You’re Not a Real Marketer until You Create a Brand [link]. ” Self-assessment is never easy.

Blog 222
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The ?M? Word: A Company's Most Underrated Intangible | In the CEO.

In the CEO Afterlife

by John • November 30, 2011Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Market share was responding but not profit.

CEO 242
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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. There’s not a Brand Manager that doesn’t want to build brand equity. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. Leadership.

Brand 253
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Leaders vs. Managers

Great Leadership By Dan

In this second installment, Jim offers his take on the difference between managers and leaders. I've always thought the "leader vs. manager" debate was kind of useless, and I wrote an early post about it here. Note: today, 10/28/2011, is the 4 year anniversary of Great Leadership. Leaders vs. Managers.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162