Strategy Driven

SEPTEMBER 18, 2020

Today’s digital landscape means businesses need a robust IT infrastructure to operate. Whether you’re a B2C start-up, a growing B2B business or a medium-sized firm that’s ready to expand, you can access the custom services you need when you outsource your IT support requirements.

Outsourcing 86

Outsourcing B2C CRM B2B 86

Eric Jacobson

MARCH 20, 2021

Unless that activity is advancing a carefully crafted strategy, the company is apt to sprint off in the wrong direction. Arora has held various operational and leadership positions with Apple, Sun Microsystems, 3M Groupon, and Staples. Dahlstrom , based in London, is the global leader for McKinsey Digital’s B2C team.

McKinsey 65

McKinsey B2C Telecommunications Learning-by-Doing 65

Eric Jacobson

JANUARY 30, 2021

Unless that activity is advancing a carefully crafted strategy, the company is apt to sprint off in the wrong direction. Arora has held various operational and leadership positions with Apple, Sun Microsystems, 3M Groupon, and Staples. Dahlstrom , based in London, is the global leader for McKinsey Digital’s B2C team.

McKinsey 65

McKinsey B2C Telecommunications Globalization 65

Strategy Driven

SEPTEMBER 2, 2021

You can give your hopes a significant boost, however, by investing in the right strategy. Your Approach To Operations Is Key. Both B2B and B2C customers are now invested in brands like never before, they want to work with companies that they can relate to. You Need To Love The Business.

Brand 117

Brand Audience USP B2C 117

Strategy Driven

APRIL 10, 2019

Since good private label manufacturers only operate B2B (and don’t compete with their customers B2C), they can offer a wide range of products and unique product customization options. Buying private label products from an experienced private label manufacturer makes extending a product range more cost-effective.

Productivity 50

Productivity Products Brand B2C 50

Harvard Business Review

DECEMBER 15, 2017

Already a large domestic market, Frontier Strategy Group’s estimates suggest the country will average growth rates between 7.4% Industry cluster metrics measure the size of the pool of potential customers for B2B or B2C companies, and market stability metrics measure institutional, business, and social stability.)

Strategy 8

Strategy Operations Policies Environment 8

Harvard Business Review

MAY 18, 2018

Read more from Accenture Strategy: How to Become a Future-Ready Business. Pivot from Partner Management to Ecosystem Orchestration: To regain visibility and control over CX, B2B companies need to consider their indirect partners as extensions of their own business and critical enablers of new business models and CX strategies.

B2B 8

B2B Strategy Company Content 8

Miles Anthony Smith

NOVEMBER 7, 2019

They are on top of the latest trends in SEO, SEM and copywriting strategies. Neil Patel Neil provides constant value to his readers through amazing long-form content with tons of strategy built into every post. Growth Tools Their current strategy of tackling a sought-after topic and adding new sections weekly is pretty unique.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. About one quarter of these CCOs formerly held operations positions. Who are these new customer experience executives — and why do companies appoint them?

B2C 14

B2C B2B Forrester Budgeting 14

Harvard Business Review

JULY 31, 2012

Sophisticated sales organizations now have the ability to combine, sift, and sort vast troves of data to develop highly efficient strategies for selling into micromarkets. In fact, we've found that micromarket strategy is perhaps the most potent new application of big-data analytics in B2B sales. Yet the payoff is huge.

B2B 13

B2B Chemicals Analysis B2C 13

Harvard Business Review

JUNE 23, 2015

Industrial companies have tended to be among the last to create digital strategies that harness the new opportunities arising from the proliferation of smart products. Building an industrial internet strategy. Such challenges, he says, require industrial companies to take a fresh approach to strategy. New tools and strategies.

Industry 8

Industry System Business Model B2C 8

Harvard Business Review

OCTOBER 6, 2015

It’s not feasible to lower prices across the board to match the web (“Our prices are the same as Amazon”) since Internet retailers typically have lower operating costs. A better strategy is offering discounts with built-in hurdles, or requirements that must be “jumped over” in order to receive the lower price.

Discount 8

Discount Retail Price B2C 8

Harvard Business Review

JUNE 20, 2018

Failing to take into account China-India differences can lead to inappropriate uniformity in the startup partnering strategies across these emerging markets. Compounding the challenge is the reality that while often taken in the same breath, China and India are in fact a study in contrasts. Align partner programs with national priorities.

Incubator 9

Incubator Company Policies B2C 9

Harvard Business Review

MARCH 21, 2016

As digital technologies continue to transform the economy, many leaders are struggling to set a digital strategy, shift organizational structures, and remove the barriers that are keeping them from maximizing the potential impact of new digital technologies. Strategies for growth in a connected world. Insight Center. Commitment.

Industry 8

Industry B2C Agility Bureaucracy 8

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. That's exactly what Portuguese airport operator ANA Aeroportos de Portugal did in its quest to attract more major airlines and connecting routes. This post is part of Creating a Customer-Centered Organization.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

APRIL 24, 2012

But instead of adopting multiple martial art styles, more B2C companies are using mixed business models, or MBM, to win. Many were perplexed in late 2007, when Google announced they would build a mobile operating system, seemingly far afield of their core online advertising model. MMA is the sport of fighting.".

Business Model 9

Business Model Advertising Retail Supply Chain 9

Harvard Business Review

OCTOBER 21, 2013

As someone who helps businesses conduct “war games” to inform their strategy-making, I suppose I see these moments more than most people; the whole point of these exercises is to devise new marketplace forays and anticipate competitive responses. I see it as a quietly effective strategy that has been rolling along, largely under the radar.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones. Build a joint local strategy. Here are three important elements of the CMO-CSO partnership to get right: 1. But that wasn’t the real win.

Marketing 11

Marketing Guidelines B2C Analysis 11

Harvard Business Review

JULY 19, 2017

If you build a team that brings in operations, sales, finance, and the executive suite, you are more likely to figure out where the real bottlenecks and opportunities are, and you are more likely to come up with practical solutions that actually start solving them.

USP 8

USP Airlines Productivity Products 8

Harvard Business Review

MARCH 17, 2016

Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. They operate with extreme cost and process efficiency, which enables them to enjoy good margins and profits even while charging low prices. Don’t start price wars. Don’t fight them.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

JULY 30, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. To that point, a well-run telesales operation will be super metrics-driven. I''ll discuss each one below. 1) Enterprise Sales. 3) Developer Driven Sales.

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

MAY 6, 2013

You must move from B2C to B2B, or vice versa. During a strategy session, I asked them to focus their thinking exclusively on their existing customers, assuming new customers were no longer a revenue option. Beside each operator was a large pile of partially assembled furniture.

Disruptive Innovation 9

Disruptive Innovation Hotels B2C Price 9

N2Growth Blog

NOVEMBER 30, 2010

The problem with many sales organizations is that they still operate with the same principles and techniques they were using in the 60′s, 70’s and 80’s. While the technology supporting sales process have clearly evolved, the traditional sales strategies proffered by sales gurus 20 or 30 years ago have not kept pace with market needs.

Blog 362

Blog Ryan B2C Brand 362

Harvard Business Review

DECEMBER 18, 2017

The brand can also be licensed (B-2-B-2-C) to third parties for entertainment, apparel, or any number of other products; in addition, it can merchandise its own products and sell new services to its customers or fans (B2C). Ignite your fan engagement and apply those learnings across your business. ” Read More from Microsoft.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

DECEMBER 13, 2017

PMs have to have a deep understanding of how the organization operates and must build social capital to influence the success of their product – from obtaining budget and staffing to securing a top engineer to work on their product. Cons: PMs have less exposure to company strategy and are just one of many voices of the customer.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

NOVEMBER 19, 2013

How many times have you had a strategy meeting that gathered a smart, enthusiastic team to generate interesting ideas and debate their merits, yet after the meeting… nothing… much… happened? On this project, an exploration of B2C opportunities in a market beset with digital new entrants, digital was important.

Innovation 9

Innovation Company Entrepreneur Constraint 9