Harvard Business Review

OCTOBER 24, 2013

In the words of its executive vice-president and chief merchandising and marketing officer, “This is really the year of localization.”. To protect their advantage, forward-thinking national chains are combining their brand recognition and market penetration with a local approach. There are other operational considerations.

Retail 9

Retail Merchandising Market Penetration Brand 9

Harvard Business Review

DECEMBER 28, 2017

This is promising for a market formerly dubbed the “breadbasket of Africa.” ” Once one of Africa’s most developed markets – with a solid education system, good infrastructure, and a relatively large middle class – decades of mismanagement have cost Zimbabwe. billion in 1997 to U.S.

Banking 8

Banking First-mover Advantage Politics Finance 8

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 12

P&L Banking Marketing Call Center 12

Strategy Driven

JUNE 6, 2014

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. His voice was high-pressure, probably the result of sales training classes. He was simply rationalizing a corporate marketing initiative. He said no.

Franchising 69

Franchising Marketing Strategy Strategic Planning 69

Harvard Business Review

OCTOBER 30, 2013

The result is spectacular, and Brazil’s carnival parades have become a world-class show transmitted by TV to over 100 countries. Sena, a supervisor in a company that sells credit to the upcoming Brazilian middle class, thinks corporations underplay this element and rely too much on the motivational power of financial incentives.

Teamwork 10

Teamwork Absenteeism Class Motivation 10

Harvard Business Review

MARCH 12, 2018

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. Last fall, we joined Bunge and his employees for “sports hour,” a mandatory fitness class for all employees every Friday between 11 and noon.

CEO 8

CEO Company Sports Fashion 8

Harvard Business Review

AUGUST 23, 2013

It is to a great extent through the activities of finance that the increase in national income of the past three decades has been distributed in large part to the owners of financial firms and assets, rather than to the middle class. And it will influence the long-term future of the U.S.

How To 8

How To GDP Finance Policies 8

Harvard Business Review

APRIL 22, 2016

The car’s interior was cramped and uncomfortable, and the steering wheel–mounted gearbox required exceptional dexterity to operate. The Trabant was so full of blatant faults, so lacked functional appeal, that it actually inspired a peculiar emotional bond in its owners.

Airlines 8

Airlines Insurance Industry Survey 8

Harvard Business Review

FEBRUARY 22, 2012

While social stuff is often associated with marketing or customer service, social can affect every part of the business model , including how we organize. The seven full time employees form a nucleus, or core group to handle program management, operations, and communications. And that would be interesting enough.

Participative 15

Participative Decentralization Globalization Cost Center 15

Harvard Business Review

JUNE 3, 2016

But they hoped that the benefits would extend far beyond this objective — that the project would introduce the Opera staff to new ways of thinking that offered the potential to fundamentally change how it operated. SFO’s facility, the 3,146-seat War Memorial Opera House, was funded by a voter-approved municipal bond in 1927.

Audience 8

Audience Brainstorming Project Class 8

Strategy Driven

FEBRUARY 11, 2016

Whether or not that outlook begins to uptick not only depends upon how agile, adaptable, creative and resourceful entrepreneurs can be in planning for, or reacting to, market conditions, revenue and brand-building opportunities and other key concerns, but also how well they maintain a forward-thinking mindset. Transparency. About the Author.

Entrepreneur 50

Entrepreneur Loyalty Airlines Advertising 50

Harvard Business Review

DECEMBER 19, 2014

Both in response and pre-emptively, the world’s leading companies continued to aggressively pivot their businesses toward more sustainable and innovative ways of operating. And investors are noticing: in May, Barclays bank downgraded the bonds of the entire U.S. utility sector. Seeing the writing on the wall, German utility E.On

Chemicals 14

Chemicals Short-term Energy Report 14

Harvard Business Review

APRIL 24, 2013

American corporations operated in a very different environment in the postwar period. The government had a high degree of legitimacy with the broader population, and as a legacy of the New Deal, its role in providing a social safety net for the poor and programs for the middle class experienced broad support.

Banking 8

Banking Crisis Politics CEO 8