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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

C HALLENGER BRANDS know what it means to fight their way to success. Challenger brands can’t spend their way to success with big ad campaigns like the category leaders. Instead, they start with a strong business strategy and an acute understanding of who they are as a brand. As true underdogs, it’s the only option they have.

Brand 287
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Become a Brand Renegade

Leading Blog

O VER THE PAST FEW DECADES, we’ve seen several examples of “brand renegades.” These are the industry disruptors who have changed how business is conducted in distinctly powerful ways. A brand renegade makes huge changes that everyone else turns their heads to notice. Use them to generate value within your brand.

Brand 289
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Executive Search in Life Sciences: Identifying Leaders Aligned to Innovation and Growth

N2Growth Blog

Identifying Growth-Stage Leadership to Drive Innovation in Life Sciences Effective executive search partners play a pivotal role in identifying, attracting, and assessing the leadership best aligned to drive growth and innovation, all the more important in highly dynamic industries like life sciences.

Execution 392
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5 Tips To Make Your Personal Brand Successful

Lead Change Blog

In fact, they remain one the of marketing channels via which I find my most valuable contacts. I’ve been to hundreds over the years, but it’s only been within the last few months that I’ve realised the importance of the personal brand at such events. Here’s five super-simple tips for creating your own successful personal brand.

Brand 275
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Beyond Disruption: Innovation Doesn’t Have to Be Disruptive

Leading Blog

In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.” In Beyond Disruption: Innovate and Achieve Growth without Displacing Industries , Blue Ocean Strategy authors W. They have created a framework around three paths to market-creating innovation and growth.

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Tired of SEO? Try These 8 Alternative Approaches to Digital Marketing

Strategy Driven

Digital marketing strategies require several alternatives to optimize their effectiveness. It’s one of the reasons Poddster Studio Singapore has ranked high in audience engagement in several industries. It’s one of the reasons Poddster Studio Singapore has ranked high in audience engagement in several industries.

Marketing 107
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5 Proven Ways to Maximize a Powerful Brand Identity Campaign With the Use of Vanity Phone Numbers

Strategy Driven

Building a successful business requires using different strategies that work effectively, especially when it comes to incorporating a powerful brand identity marketing tool like vanity phone numbers. Focus Your Efforts on Topics like “Maximizing Brand Identity: The Power of Vanity Numbers in Business.”

Brand 99