Harvard Business Review

JUNE 24, 2013

Following are some of the richest and deepest places to grab a master''s level education in marketing. One of the marketing industry''s premiere trade magazines offers up a slew of free e-newsletters that are chock full of information and insight. Marketing Charts. Interested in marketing to moms? for free (free of cost.

Marketing 8

Marketing Newsletter Godin Magazine 8

Strategy Driven

FEBRUARY 18, 2011

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. They are tasked with mining through data to find answers to particular business problems. Treating analytical resources like marketing dollars will help ensure wise investment.

Magazine 50

Magazine Banking Marketing Analysis 50

Strategy Driven

JANUARY 21, 2011

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Where can you find long-term strategies for your business? Remember, recessions make us stronger.

Real Estate 66

Real Estate Magazine Rogers Long-term 66

Harvard Business Review

AUGUST 22, 2012

Customer intelligence is at an organizational inflection point. This practice, which is largely the evolution of database marketing, has become a critical driver of business strategy for global organizations in nearly every industry and vertical, because it supports decisions with data. The ability to speak "IT."

Company 14

Company Business Intelligence CRM Marketing 14

Strategy Driven

NOVEMBER 24, 2010

Posted by Thornton May on November 24, 2010 · Leave a Comment The classic Harvard Business School case “Otisline (A)” 1 begins with the quote, “… our objective is to go unnoticed.”

Magazine 51

Magazine Chief Operating Officer Newsletter Objective 51

Harvard Business Review

APRIL 24, 2013

Are companies creating their own skills gap? While much of the skills deficit in the U.S. is fueled by a sheer lack of high skill labor for in-demand occupations, a recent CareerBuilder study of more than 2,000 companies suggests that employers may unwittingly be playing a part. Economic Modeling Specialists Intl.

Business Intelligence 9

Business Intelligence Automotive Skills Training 9

Harvard Business Review

JUNE 2, 2016

For instance, in a traditional, customer-centric organization, marketers identify customer segments across multiple dimensions, then define solutions (a mix of products and services) to meet each segment’s needs. But in an outcome-centric organization, marketers target individual customers. Insight Center. Sponsored by Accenture.

Productivity 8

Productivity Products Company Engineering 8

Harvard Business Review

MARCH 29, 2017

As the market has matured, AI is beginning to move into enterprises that will use it but not develop it on their own. They see intelligent systems as solutions for sales, logistics, manufacturing, and business intelligence challenges. Insight Center.

Technology 8

Technology Hammer Analysis Competitive Advantage 8

Harvard Business Review

DECEMBER 11, 2013

Brad Peters, CEO of Birst, a business intelligence company, raised the issue of incentives and structure with me in an interview at Saleforce.com’s Dreamforce conference. Though he was writing about Chief Marketing Officers, his advice is equally valuable here.

Incentives 8

Incentives Chief Information Officer Business Intelligence Execution 8

Harvard Business Review

APRIL 29, 2013

How can I help marketing retain more customers? You put together ad-hoc teams that involve not only analysts with relevant domain expertise but also represent skills from other domains, which brings new ways of thinking to old analytical problems. They built on these assessments to create 30 finely targeted marketing campaigns.

Analysis 8

Analysis Storytelling Brainstorming Telecommunications 8

Harvard Business Review

MAY 24, 2012

Every business day, companies cede hard evidence to the political agendas of a willful manager or department, and these companies span geographies, industries, revenues, and market segments. Investments in database software, servers, storage, and business intelligence tools continue apace.

Merchandising 11

Merchandising Risk Management Supply Chain Retail 11

Harvard Business Review

FEBRUARY 10, 2017

What are our markets? Product innovation sits at the intersection of R&D, marketing, and business intelligence. Stretching people’s skills sustains a feeling of personal growth and satisfaction. Organizations must answer critical questions of identity: What sets us apart? Who is our customer?

Competitive Advantage 8

Competitive Advantage Supply Chain Bureaucracy McKinsey 8

Harvard Business Review

MARCH 18, 2016

While almost all business units, such as HR and sales, have started working more closely with IT, we have become especially interested in the marketing-IT relationship because we’ve seen firsthand just how much of marketing is increasingly powered by technology. Align your vision.

Marketing 8

Marketing Enterprise Architecture Technology Project 8

Strategy Driven

DECEMBER 15, 2010

SAS – Providing organizations with THE POWER TO KNOW ® SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Given the skills, location and mobility of this work force, how should these resources be allocated most effectively?

Resources 50

Resources Process Constraint Objective 50

Harvard Business Review

DECEMBER 4, 2018

Which of those skills gets the pedestal? Today’s fashion in data science favors flashy sophistication with a dash of sci-fi, making AI and machine learning the darlings of the job market. While statistical skills are required to test hypotheses, analysts are your best bet for coming up with those hypotheses in the first place.

Organization 15

Organization Engineering Learning-by-Doing Storytelling 15

Harvard Business Review

JULY 25, 2013

Chief "Intelligence" Officer: Fostering business intelligence and getting the right data to the right people. Research focused on the careers of 14 highly successful CIOs found that, beyond the skills needed by all C-level executives (an extensive network, emotional intelligence, leadership, etc.),

CIO 8

CIO CFO Chief Information Officer Business Intelligence 8

Harvard Business Review

FEBRUARY 25, 2015

Both Singapore and Israel have liberal immigration policies for skilled workers. That company was a pioneer in the audio component market, having entered the MP3 market before Apple. Many of these investors view Singapore as a launching pad to regional emerging markets like Indonesia, the Philippines, and Vietnam.

Entrepreneur 8

Entrepreneur Incubator Venture Capitalist Innovation 8

Harvard Business Review

DECEMBER 14, 2016

To do this, they will have to be able to access and analyze claims and clinical data, which will require flexible data-warehouse platforms and business intelligence tools. These two businesses are very different and require different management skills.

Health Care 8

Health Care Industry Business Model Finance 8