Harvard Business Review

MARCH 24, 2017

The tightly-controlled automotive company fostered a mentality where the lower ranks faced immense pressure to achieve the company’s business objectives. Nonetheless, a company’s fear of reputational damage might lead it to conceal its employees’ unethical conduct.

Ethics 8

Ethics Company Incentives Policies 8

Harvard Business Review

OCTOBER 11, 2016

Companies spend a lot of time and money building strong brands to win over customers—but they often fall short when it comes to strengthening their employer reputation to win talent. If companies can’t attract, engage, and retain the right talent, they’re unlikely to achieve their business objectives.

Globalization 8

Globalization Brand Survey Engineering 8

Harvard Business Review

JULY 25, 2016

The first step isn’t about social media at all: Identify your business objectives and target market. Some brands need a new image, as when Starbucks’s reputation fell to an all-time low and Howard Schultz returned to restore consumer confidence in the brand. Define the status quo.

Media 8

Media Strategy Audience Brand 8

Harvard Business Review

MAY 1, 2013

We at Beckton, Dickinson saw the opportunity to marry public health and business objectives through our Global Health Initiative, which we established to find sustainable ways to fortify over-burdened and under-resourced health care systems in Africa, Asia, and Latin America.

Health Care 8

Health Care ROI NGO Long-term 8

Harvard Business Review

JUNE 20, 2014

The CMOs will need to be much more attuned to the business objectives and strategies of the company in general and the CEO in particular, while the CEO must become more immersed in the customer perspective. Whether deserved or not, marketing often has a reputation as something of a luxury, with an indeterminate “value add.”

CEO 8

CEO Marketing Hotels Long-term 8

Strategy Driven

MARCH 26, 2024

The Significance of Credibility and Standing in Virtual Auction Sites Trust is the cornerstone of the online auction marketplace, underpinned by the platforms’ reputations. The skillful execution of these strategies aligns with sellers’ business objectives, resulting in higher returns from their auction listings.

Due Diligence 107

Due Diligence Participative Price Efficiency 107

Harvard Business Review

MARCH 19, 2014

It’s hurting his business and his reputation. I’ve come up with four rules to help senior leaders maintain their leadership and their friendships at the same time: Have a clear and super-strong commitment to your business objectives. Often, they don’t do what he asks. And they aren’t delivering the results he expects.

How To 14

How To Commitment Report Follow-up 14

Harvard Business Review

DECEMBER 24, 2015

But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation. That’s just what Rapaport did.

B2B 8

B2B Media B2C Marketing 8

Miles Anthony Smith

NOVEMBER 7, 2019

It enhances your brand reputation and awareness. The truth of the matter is, businesses need to understand the channels their audience is on and want to consume content on and do a good job there. It leads to a higher search engine visibility through stronger online authority (links and social shares). Ad blindness is real.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

FEBRUARY 29, 2012

A lucky network is a wide network of relationships that may at first have little to do with any business objective, but somehow later come into great relevance. A newfound reputation is difficult to risk. A lucky attitude is a disposition open to serendipity and, well, luck. We can all think of an example.

Open-book 15

Open-book Quality Self-aware Maturity 15