Harvard Business Review

NOVEMBER 25, 2013

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). Moreover, the previous year’s survey showed that 63 percent of projects do not use analytics to inform marketing decisions.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

JULY 8, 2013

Your survey showed that as much as CEOs had shaken up their senior team, looking back on it they wished they''d moved even faster. Certainly we know that heads of finance and HR tend to move around a lot more because the skills are very transferrable, and in fact it looks better for an HR executive or CFO to show a breadth of industry.

CEO 10

CEO CFO COO Industry 10

Harvard Business Review

AUGUST 22, 2018

Water, no ice, please,” said Noelle Freeman, the CFO of Franklin Climate Systems. As CFO, Noelle was, of course, concerned about the numbers. She’d gone to Arkansas to review operational plans and financial projections for the rest of the year with the team on the ground. Illustration by James Yang.

Case Study 13

Case Study CFO Bottom-up Operations 13

Harvard Business Review

AUGUST 5, 2016

They had framing conversations with the CEO and CFO early on to discuss any financial or operational challenges. ” His experience gibes with the findings of a new survey that PwC conducted on corporate renewable buying. Get early buy-in. ” Find the right locations for the business. Seek advice on the accounting.

Energy 8

Energy Industry Finance CFO 8

Harvard Business Review

DECEMBER 17, 2015

A new study by The Bridgespan Group, based on a survey of more than 400 nonprofit C-suite executives and dozens of interviews, surfaced this surprising finding and discussed how to address this leadership development deficit. The leaders we surveyed identified several factors contributing to high turnover.

Development 8

Development Mentor COO CFO 8

Harvard Business Review

DECEMBER 2, 2016

In this case, a team of the Rotterdam Eye Hospital’s CEO, CFO, managers, staff, and doctors wanted to understand how their patients felt when they entered the hospital and what could be done to improve their experience. out of 10) on its customer satisfaction surveys. They started with patient-first thinking.

Health Care 8

Health Care Airlines CFO Operations 8

Harvard Business Review

JULY 17, 2017

It’s far from the only case of a failure to embrace a more digital approach; the larger shift to digital is changing the way every industry operates. Ninety-five percent of the banks surveyed by law firm White & Case said they will buy or invest in emerging technology companies in the next 18 months.

Industry 12

Industry Short-term Planning Long-term 12

Harvard Business Review

AUGUST 4, 2015

” Surveys consistently show that we aspire to buy responsibly , and we even say we’ll pay more for environmental or socially preferable products. The company has made significant efforts to improve store operations with their impressive energy efficiency work and the purchase of more solar power than any entity in the U.S.

Productivity 8

Productivity Products Chemicals Retail 8

Harvard Business Review

FEBRUARY 20, 2013

A 2010 IBM survey found that 79% of global chief executives foresaw "high or very high complexity" over the next five years, but only 49% felt their organization was prepared to handle it. They too have struggled to operate in complex environments, and have developed the skills and expertise to overcome these challenges.

Entrepreneur 8

Entrepreneur Company Six Sigma Franchising 8

Harvard Business Review

JULY 21, 2016

As one financial services CFO told us, “Our mental models were so rigid that even how we thought about data itself needed to be challenged. In the survey we conducted last year, we found that only 17% of companies tied innovation to compensation. Experimentation must be rewarded — something too few companies do.

CEO 8

CEO Competitive Advantage ROI CFO 8

Harvard Business Review

DECEMBER 11, 2018

And we surveyed over 2,000 individuals who do modern work inside of large enterprises. Every year over the last five years, respondents to this survey say that they spend only 40 percent of their time doing their real job. What’s changed in our workplace today? Alex Shootman, Workfront. And it’s the state of work.

Content 8

Content Crisis Apparel Learning-by-Doing 8

Harvard Business Review

JUNE 28, 2013

As one CFO told me, the phrase "IT Risk" contains two dirty words. They''ll even work with other silos — IT operations, application development, compliance, legal, HR, etc. For example, in a global survey of 258 executives, IT and business executives agree on the relative importance of availability and access risks.

Agility 8

Agility How To Incentives CFO 8

Harvard Business Review

SEPTEMBER 22, 2011

In most larger companies, you'll need to generate roughly 200+ responses per operating unit per period. People who respond to your surveys probably differ in important ways from those who don't. Your CFO and finance team can take a leadership role here. Is your data set sufficient to reduce statistical variation? Don't do that!

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

DECEMBER 17, 2018

We’ve been surveying workers for five years, and the response remains consistent: workers are so busy with distractions that they don’t have time to focus on their primary job, much less invent the future. This isn’t a new issue, either. Why do we let this happen? And that’s a shame, because work matters.

Innovation 8

Innovation Content Team Crisis 8

Harvard Business Review

JUNE 20, 2016

First, directors face a real challenge in making sure that protection and alignment of key governance and risk management issues doesn’t crowd out equally important dialogue around strategy and operations. I’m not against benchmarking and norming. times those who mentioned investors in the same manner.

Benchmarking 10

Benchmarking Company Short-term Long-term 10

Harvard Business Review

MAY 26, 2017

Their operations involve partnerships, specializations, and supply chains. Rather than thinking of a clandestine hacker working out of a basement, you will be better served to picture a sophisticated, professional operation working out of an office tower. After all, most want to make a profit. Lies, Deceit, and Email Attacks.

Supply Chain 8

Supply Chain System CFO Operations 8

Harvard Business Review

MARCH 27, 2013

Sorry, CFOs: CEOs Don't Think You'd Make Good COOs (CFO). While CFOs are increasingly a part of running company operations, a new survey of CEOs indicates that they may not be entirely comfortable with this arrangement. STICK TO MATH.

Quinn 8

Quinn CFO COO Airlines 8