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Insider Insight on Price Fixing | In the CEO Afterlife

In the CEO Afterlife

Insider Insight on Price Fixing. by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. You may have read the story about EU regulators fining P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. In the CEO Afterlife. Main menu Home.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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HR in 2024: Shaping Tomorrow’s Workforce Through Bold Leadership

HR Digest

The architects of this revolution are the bold and forward-thinking leaders in human resources. The year ahead calls for a renewed commitment to the human spark – a quest to reignite the fire of engagement within our workforces, ensuring they choose to stay and thrive, even amidst the storm.

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How to Ignite and Sustain Organizational Growth

Skip Prichard

James Heskett and John Kotter found that organizations with strong corporate cultures realized over eleven years revenue growth of 682 percent, employment growth of 282 percent and stock price growth of 901 percent. Companies with a healthy culture gain a positive reputation, not only among employees, but also with customers and the market.

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Nine Rules for Employee Engagement

Chart Your Course

Employee engagement is defined as the emotional commitment an employee has for a job or organization, which then drives their performance. Results range from happier customers to higher profits and stock prices, to lower health care costs. These characteristics were stable across demographics of gender, age and ethnicity.

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The Big Picture of Business – Quality is Important for Business: Real Quality vs. Arbitrary Metrics

Strategy Driven

Life-threatening experiences (loss of business or market share, economic recession) signal the urgency for the team to collaborate. Willingness requires complete and never-ending commitment by management. Marketing’s importance was fully embraced in the 1960′s. Premium pricing for preferred goods/services.

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Inequality Isn’t Just Due to Market Forces — It’s Caused by Decisions the Boss Makes, Too

Harvard Business Review

In it, the authors, both sociologists, made a compelling argument that, to understand labor market outcomes like inequality, it wasn’t enough to look at the supply and demand for individuals’ skills. However, any discussion of firms and wage inequality must not be limited to discussion of market forces. Related Video.