Harvard Business Review

AUGUST 27, 2012

The fact of the matter is that periodically, technologies or business model innovations allow start-ups to enter industries offering services that are generally cheaper and more accessible, but of far lower quality. This is the essence of what we call "disruptive innovation." All things equal, I want better content.

Rogers 15

Rogers Telecommunications Disruptive Innovation Innovation 15

Harvard Business Review

MARCH 27, 2013

For the past decade, emerging digital markets have operated under the assumption that, despite the obvious similarity between a music CD and an MP3 downloaded from iTunes, digital goods are different. In brief, resale markets are dangerous, especially for information goods. Which may not be as long as nervous media executives think.)

Marketing 8

Marketing Licensing Short-term Long-term 8

Strategy Driven

MAY 25, 2011

And when they don’t feel safe, they don’t take risks – and where there is no risk taken, there is less innovation, less ‘going the extra mile,’ and therefore, very little unexpected upside. A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative.

Company 50

Company Venture Capitalist Film Reputation 50

Strategy Driven

DECEMBER 6, 2013

The current social strategy of many Marketing and Ad Agencies goes something like: “It doesn’t matter if the content is good, as long as we get a celebrity to tweet it, the thing will go viral!” Any producer or agency that has had an Internet hit will tell you that content?s A Case Study. Conclusion.

Marketing 50

Marketing Video Content Advertising 50

Harvard Business Review

SEPTEMBER 18, 2012

Bachelorette , a film starring Kirsten Dunst, created a small sensation this summer when it was released to video-on-demand (VOD) a month ahead of it's September 7 theatrical debut. Bachelorette is not the first film released this way, but it is the first to do so well. It would allow more effective marketing spends.

Film 8

Film Disintermediation Budgeting Marketing 8

Strategy Driven

JULY 27, 2019

Go the next step by editing in a 30 second intro to personalize the content. This takes very little time and can be filmed with a camera at your desk. He delivered equally stellar results for EMC, Aetna and West Corporation before becoming CEO of a technology company in need of innovation. Sean founded vidREACH.io

Video 10

Video Gordon Film Creativity 10

Harvard Business Review

JANUARY 9, 2017

Kala spends hours every week reviewing and labeling examples of questionable content. Sometimes she’s helping tech companies like Google, Facebook, Twitter, and Microsoft train the algorithms that will curate online content. A hybrid of humans and AI is remaking retail, marketing, and customer service.

Content 8

Content Trends Media Advertising 8

Harvard Business Review

JANUARY 28, 2014

We saw it differently, describing to industry leaders the need to radically change in response to disruptive content models (later that year, Huffington Post and YouTube were founded) and emerging advertising models like Google’s search-based advertising. Another, arguably simpler, technique is to change the way you measure market share.

Disruptive Innovation 9

Disruptive Innovation Advertising Gilbert Market Segmentation 9

Strategy Driven

MAY 9, 2019

Market research is an essential tool in developing and differentiating brands and services But the research business is rapidly being disrupted by the encroachment of SaaS competitors, emerging methodologies, lower pricing and easier consumer access. Relevant formats to consider, include: movie trailers and documentary films.

Storytelling 51

Storytelling Marketing Audience Objective 51

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing. Consumers opt in.

Brand 8

Brand Storytelling Trout Retail 8

Strategy Driven

APRIL 22, 2011

A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. Because innovation requires it. No wasted film, slides, or prints. This content is intended for personal and non-commercial use only. The CMO agreed, and the meeting took place. All rights reserved.

CEO 57

CEO How To Venture Capitalist Follow-up 57

Harvard Business Review

FEBRUARY 14, 2012

It's not to create more jargon, it's to emphasize a point: that social is more than the stuff the marketing team deals with. Fifteen years ago, The Cluetrain Manifesto taught us that markets are conversations and that was a great starting point. Mass markets were a convenient fiction created by mass media. How does this work?

Banking 16

Banking Business Model Supply Chain Mass Marketing 16

Harvard Business Review

OCTOBER 24, 2017

Hill began to dig into the scholarship around leadership and innovation, she soon realized there was a lot of research on both. Specifically, what is the role of the leader in creating and sustaining an innovative organization? Or, as Hill puts it, “Conventional leadership won’t get you to innovation.”

Education 8

Education Innovation Execution Content 8

Harvard Business Review

SEPTEMBER 20, 2011

You could tell by the language he used: "So we realized that streaming and DVD by mail are becoming two quite different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently.". They're the ones Netflix has managed to upset right now.

Strategy 10

Strategy Christensen Price Engineering 10

Strategy Driven

MAY 2, 2014

This resurgence in photography comes after a conversion of the industry from film to digital. The same fate had fallen the electronics industry, whose innovator (the Thomas Edison Electric Company) fell behind others in leading the trends and usage. This content is intended for personal and non-commercial use only.

Strategy 97

Strategy Budgeting Audience Risk Management 97

Harvard Business Review

MAY 3, 2016

Hill began to dig into the scholarship around leadership and innovation, she soon realized there was a lot of research on both. Specifically, what is the role of the leader in creating and sustaining an innovative organization? Or, as Hill puts it, “Conventional leadership won’t get you to innovation.”

Education 8

Education Innovation Execution Content 8

Harvard Business Review

MARCH 6, 2013

As disruptive innovations enter the market with faster velocity and increased firepower, entrepreneurs are finding themselves dealing sooner and more intimately with the law. Sometimes, the innovation is just too new, creeping out consumers and lawmakers who hurriedly work to ban it. and urged Congress to outlaw the technology.

Innovation 8

Innovation Disruptive Innovation Constraint Entrepreneur 8

Harvard Business Review

JUNE 23, 2015

They’re extending their brand into areas like technology, gaming, fashion, and lifestyle content — essentially becoming entertainment platforms. Here at Machine Shop , the wholly owned innovation company of the alternative rock band Linkin Park, we identified the need to think differently years ago. Photo by Lorenzo Errico.

Business Model 8

Business Model Merchandising Restructuring Fashion 8

Harvard Business Review

APRIL 2, 2013

There have always been friends and family we trust, journalists and film critics we find credible, and publications like travel guides or Consumer Reports that we know are reliable. Today, we add to that a great deal more. For Google, this was the perfect advice consolidation play.

Advice 9

Advice Review Reputation Engineering 9

Harvard Business Review

JULY 17, 2013

There''s a chasm widening between old school and new school marketers. This often results in CMOs retreating to their comfort zones and wasting money on what I call "studio-based" marketing channels, which still take their cue from the traditional awareness-consideration-action sales model that was debunked almost five years ago by McKinsey.

Marketing 9

Marketing How To Brand Storytelling 9