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8 Certifications Worth Pursuing in 2024

Strategy Driven

Certified Public Accountant (CPA) Undoubtedly one of the most recognized and respected certifications in the accounting realm, the CPA designation is a hallmark of expertise and integrity. CMAs often become instrumental in strategic planning, helping organizations achieve their goals by providing valuable financial insights.

CPA 103
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Understanding How Organizations Can Measure Digital Success

Tanveer Naseer

The Cost Per Acquisition – CPA measurement is a ROI measurement used in digital marketing. CPA is a measure of the total digital media or channel cost divided by the number of completed actions. It’s relatively straightforward to generate a CPA model for a paid online advertising program, and for your SEO initiatives.

CPA 273
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Fish Heads and The Value of Great Leadership: An Unforgettable Lesson

Terry Starbucker

My conversations (which at this point were exclusively over the phone) were always fact filled and positive. “ We’ll get better “, he’d promise. After all, I just came from the public accounting arena as a CPA, which was all about debit and credits, numbers and figures, and processes and controls.

CPA 237
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Alex Malley on “The Four States of Warren Buffett”

First Friday Book Synopsis

Image credit: iStockPhoto * * * It is my belief that the fanfare and fuss surrounding a leader’s achievements often overshadows how they reached and maintained their position at […]. To read the complete article and check out others, please click here.

CPA 75
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The New World Of Enterprise Sales

Strategy Driven

The enterprise sales practice has been highly affected by technological change, in a mostly positive manner. And as more and more staff became familiar with the usage of personal computers, they gained a greater understanding of the positive benefits of using a third-party product that was supported by a reputable supplier.

Dunning 103
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The real power in your network is in the ASK

CO2

As a result, the narrative is often driven by strong emotions–positive ones at times, but most often by negative ones like fear and embarrassment. Are you looking for a particular service: a CPA, attorney, plumber, car mechanic, hair stylist, lawn service? If the feedback is positive, however, be sure to convey that.

CPA 117
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The Secret Life Of Terry Starbucker

Terry Starbucker

He started at Bresnan back in 1994, and in previous positions also got to travel to cool places like Chile and Poland. He started his career back in 1982 with the accounting firm of Ernst & Whinney in San Antonio, Texas (yes, the secret Terry was a CPA).

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