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Hyperbolic Discounting and 7 Ways to Prevent Self-Sabotage

RapidStart Leadership

Hyperbolic discounting isn't some crazy sales technique, but it CAN keep us from achieving our goals; here's how to recognize when it's happening, and seven ways to prevent our tendency to self-sabotage. The post Hyperbolic Discounting and 7 Ways to Prevent Self-Sabotage appeared first on RapidStart Leadership.

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Management Tools For Leaders: Red Ocean/Blue Ocean Strategy

Rich Gee Group

They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. McDonald’s is in a fiercely competitive fast-food industry with aggressive discounts, new product variations, and high-profile commercials.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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Leadership Strategies: Are You a Davos Woman?

Women on Business

When I first posed this question to a group of women executives who have joined to attend our “ WELL: Women Executive Leadership Learning ” program in March, they stayed traditional, talking about what they thought the men in the dark suits would find of interest. Bold Leadership There are so many words to describe leadership and almost.

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Revisiting Our Masculine Side of Leadership :: Women on Business

Women on Business

Authentic Leadership I was recently at the Pa. Bold Leadership There are so many words to describe leadership and almost. Leadership Partnership and Business Possibilities Clearing out the old to make way for the new. He ” by Robert Johnson is about the myth of Perceval and the Holy Grail. Governor’s Conference for Women.

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Email Marketing

Coaching Tip

According to Marketing Sherpa's 2011 Email Marketing Benchmark Survey, nearly two-thirds of marketers are expecting their email marketing budgets to grow in 2011. Ten percent of more than 1,100 marketers surveyed say their companies' email marketing spend will rise by at least 30 percent.

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Leadership Strategies and a New Verbal Diet :: Women on Business

Women on Business

This is a simple aspect of what we do in the WELL program (Women Executive Leadership Learning) that will take place for two days March 2 and 3 at our retreat center in Pennsylvania. Related posts: Leadership Strategies: Are You a Davos Woman? Picture yourself in Davos Switzerland at the annual gathering of.