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Choose Change!

Lead Change Blog

Rogers categorizes coworkers into five groups, according to how they deal with accepting new ideas: The innovators are always in for a new idea and are quick to adopt; often also quick to drop an idea in favor of a new, more attractive looking idea. If the change is good, the early innovator will come along anyway. Who to Target.

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How to Lead a Redneck

Lead Change Blog

Many leaders took classes to learn how to influence ESTJ’s or Analytics or Controllers. And what about the baby boomers who are “can-do,” purpose-driven early adopters who care more about learning than a gold watch, use Snapchat and listen to Jay Z?” I think leaders are influencers of people, not just a driver of results.

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CMI Highlights

Chartered Management Institute

Why we need Help to Hire One of the priorities of Chancellor Jeremy Hunt’s Spring Budget is increasing productivity by boosting skills and getting the economically inactive, particularly the over-50s, back into work. CMI’s proposal has already been picked up in the media and some key influencers. Reserved your spot?

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Accelerating Customer Adoption at the Bottom of the Pyramid

Harvard Business Review

Whether your goal is to tap this enormous, underserved market for a revolutionary new product, or to impact as many people as possible with a novel healthcare intervention , the question is the same. How can you accelerate customer adoption of the best solutions? They engage trusted, local influencers to build credibility.

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Get Buy-In for Your Crazy Idea

Harvard Business Review

Everett Rodgers, a sociology professor at Ohio State University published the now famous Diffusion of Innovation in 1962 and coined the term “early adopter.” He wanted to know what common characteristics were shared by the rare products and ideas that made it all the way from early adopters to laggards.

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Which Social Network Makes Your Customers Buy?

Harvard Business Review

Yet I've never once heard the question: Is this social network actually the one where our prospects and customers are influenced to buy? While social platforms like Facebook and Twitter are massively popular, they're so topically diffuse that they can be poor places to target and market products to your audience.

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Put Your Customers on Stage

Harvard Business Review

A few are entrepreneurial start-ups desperate for closer ties with their early adopter clientele. The irony was that marketing and product development had invested hours refining their "new release" PowerPoint presentation and demos. Or is the purpose of their presence to influence the roadmap's cartography and inform strategy?