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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

Its market cap is over $2 trillion. Even more alarming, almost every new business it launched failed: e-books, mobile phones, search engines, music; it was one dramatic dud after another. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. You know this company.

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Streamlining Your Marketing Operations for Peak Efficiency

Strategy Driven

Unlocking the full potential of your marketing operations requires a precise blend of strategy, technology, and insight. Through strategic refinements and embracing new methodologies, your marketing can become a streamlined force capable of delivering outstanding results with increased efficiency.

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Are SMEs The Overlooked Engines Of Innovation?

The Horizons Tracker

Indeed, the European Commission regards them as the engine of the European economy. For instance, a study from KU Leuven University and the European Central Bank found that large companies do understandably innovate more often and more successfully than SMEs. Small and medium enterprises are an often overlooked part of the economy.

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Stefania Mallett, Founder of ezCater Creates a $1B Unicorn

N2Growth Blog

Along the way, she learned some valuable lessons about leadership and culture. Their strategy is to use technology and reliable service to consolidate the highly fragmented foodservice industry. Confident in her idea, she piloted her plan in two markets—her hometown of Boston and Greensboro, North Carolina.

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What's your Q-SCORE?

Rich Gee Group

Q-Scores and other variants are primarily used by the advertising, marketing, media, and public relations industries. In your industry? How much do the important movers and shakers know you, like you, and find you valuable? How valuable are you to your boss, your organization, your industry? It’s all about VALUE.

Brand 195
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How to Generate B2B Leads: 5 Proven Strategies That Work in 2023

Strategy Driven

In the ever-evolving landscape of B2B marketing, knowing how to generate B2B leads is crucial to staying competitive. In this day and age, digital marketing and digital distribution are the way to go. Online marketing and B2B lead generation are the same thing. Automation tools can streamline your email marketing efforts.

B2B 97
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Speak Your Truth So That Others Can Hear It

Leading Blog

The other choice is to learn to speak our truth effectively, in a way that doesn’t contribute to fear and dysfunction on a team. The first part of speaking effectively in difficult conversations is learning to speak from a place of ownership. These people also recognize that they will always have more to learn about a situation.

McKinsey 389