Ethics Human Resources Marketing Power 
Mark Sanborn
FEBRUARY 10, 2024
Innovative Commitment Google and Tesla exemplify the power of fostering a culture of innovation. Companies must focus on nurturing and developing their human resources. In a crowded market place, extraordinary products stand out. Agility and experimentation beat planning and process in times of dramatic change.
In the CEO Afterlife
SEPTEMBER 8, 2015
How many times have you heard that “knowledge is power?” In every vocation, from academics to business to politics, the knowledge theorem and its power corollary is seemingly undeniable. . Power Corollary: Better Decision-making = Power. Power Corollary: Better Decision-making = Power. The reason?
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Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
In the CEO Afterlife
DECEMBER 7, 2014
A long time ago, this ethic saved a near-bankrupt company that I had a part in restructuring. Like many giants, Kraft has thrived by doing more with less , thanks to several acquisitions and the ensuing power of clout. The strategy I’ve grown to love and count on over a 45-year career is do less, better.
In the CEO Afterlife
FEBRUARY 4, 2015
The path upon which I am walking is the one paved by powerful corporate cultures and shared employee values. The power they exert from impregnable patents and scale economies is providing unprecedented sales and earnings growth. That doesn’t meant they can’t be strategically powerful.
Women on Business
JANUARY 17, 2011
By Sylvia Lafair Picture yourself in Davos Switzerland at the annual gathering of the world’s rich and powerful. Yet, we still need to use our innate power to keep moving forward. No, you have not morphed into Angelina Jolie , you are you with a lot to offer and much to say.
Lead on Purpose
DECEMBER 3, 2010
Whether you’re the platoon commander of an Army Infantry Patrol, or the Director of Human Resources, you’re still a leader. To be a strong leader, you need to show an unshakeable work ethic. The temperature is dropping quickly in the desert night. Your team is only as great as you show them to be.
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