Women on Business

DECEMBER 17, 2010

I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood. Having a Page for my business on Facebook made sense for my marketing plan. But Oh My Gosh!

Media 198

Media Press Release Discount PR 198

Harvard Business Review

OCTOBER 3, 2018

About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” Finally, the CMO began insisting that marketing deliver greater financial accountability.

CFO 8

CFO CEO Agility Marketing 8

Harvard Business Review

OCTOBER 9, 2017

If everyone on the leadership team has an advanced degree and you don’t, it may be an uphill battle to convince them of your merits. Formal degree programs excel at general education: an MBA, for instance, gives you a little bit of everything you might need as a leader, from finance to marketing to operations.

P&L 8

P&L Education Learning-by-Doing Finance 8

N2Growth Blog

JUNE 11, 2010

Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt.

Media 368

Media Influence Blog Real Estate 368

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

AUGUST 28, 2017

Thirty percent of early AI adopters in our survey — those using AI at scale or in core processes — say they’ve achieved revenue increases, leveraging AI in efforts to gain market share or expand their products and services. Without support from leadership, your AI transformation might not succeed.

Survey 11

Survey Execution First-mover Advantage Technology 11

Harvard Business Review

AUGUST 15, 2013

Even after more than 20 years of implementations, a study by Panorama shows that 53% of ERP projects still run over budget, 61% take longer to complete than anticipated, and more than 27% fail to produce the positive ROI expected. These and other IT-related problems aren''t rooted in technology but in leadership failings.

CEO 8

CEO CIO Technology CFO 8

N2Growth Blog

OCTOBER 6, 2010

Never confuse power with leadership. It was full of trite cliches and worn out leadership rhetoric. Leaders get too caught up in trivial things and don’t pay enough attention to leadership development. The lack of leadership development in most organizations is tragic. Double your ratio of questions to statements.

Blog 306

Blog Brand Media Influence 306

Harvard Business Review

JANUARY 11, 2013

Some seek stricter accounting of ROI based on objectively measurable goals and achievements. With the country still dangling from the fiscal cliff, charitable organizations like ours are finding that the individuals and foundations we depend on are more discerning than ever in their choices of how to spend their philanthropic capital.

Microfinance 8

Microfinance Rogers Tourism Engineering 8

Harvard Business Review

SEPTEMBER 28, 2012

Truly strategic leaderships — and their boards — should treat Brin's "worst idea" as their most provocative thought experiment for revisiting how they recognize and value data. Ignore Costly Market Data and Rely on Google Instead? That's the essence of the Big Data business case. BIG DATA INSIGHT CENTER. More >>.

Hedge 15

Hedge Core Competence CFO ROI 15

Harvard Business Review

DECEMBER 20, 2018

CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. ” The EVP of marketing was pleased she could now track the assignment of every single lead. Broadcast this message loud and clear from the CEO and sales leadership.

CRM 12

CRM Project Succession CIO 12

Harvard Business Review

SEPTEMBER 19, 2016

This logic and the institutions that reinforce it, like competitive markets and the rule of law, have transformed the world and lifted billions of people from poverty. “When we work on making our devices accessible by the blind,” he added, “I don’t consider the bloody ROI.”

ROI 8

ROI Long-term Conflict of Interest Pharmaceuticals 8

Strategy Driven

OCTOBER 25, 2019

In contrast to startups, which often experiment until they gain their footing in the market, established businesses are notoriously slow to change. In order to adapt to a climate charged by automation, market shifts, and globalization, companies need to evolve to meet changing priorities and conditions. .” About the Author.

Agility 50

Agility Process Management McKinsey 50