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How are you doing on price? :: Women on Business

Women on Business

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. Many of my customers struggle with the issues of pricing to be competitive and also maintaining a viable profit margin. By Barbara Weaver Smith I first published this discussion six months ao.

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Insider Insight on Price Fixing | In the CEO Afterlife

In the CEO Afterlife

Insider Insight on Price Fixing. by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. You may have read the story about EU regulators fining P&G and Unilever to the tune of $456 million for price fixing laundry detergents in eight European countries. In the CEO Afterlife.

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The ?M? Word: A Company's Most Underrated Intangible | In the CEO.

In the CEO Afterlife

by John • November 30, 2011Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Human Resources.

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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

by John • October 30, 2011Human Resources , Leadership , Marketing , Strategy • 4 Comments. Leadership , Marketing , Strategy. October 31, 2011 at 11:12 am. October 31, 2011 at 11:52 am. Over the long haul, the specialty/expert image is critical to high prices and high margins.

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Beauty Marketers: Best in Class | In the CEO Afterlife

In the CEO Afterlife

Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. well, the marketer better be a disciple of the Church of Brand.

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A Boomer's Advice to Marketers: Go Ahead, Make My Day | In the.

In the CEO Afterlife

A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Today, we represent a marvelous marketing opportunity. Aha,” say the savvy marketers. The world’s best marketers are on to us. June 21, 2011 at 5:57 pm.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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