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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

Brand 382
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How to Build a Brand | N2Growth Blog

N2Growth Blog

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271
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Leadership and Opportunity | N2Growth Blog

N2Growth Blog

The last sentance in your comment is sage advice. Influence Dealing with Tough Times The Lost Art of Brevity The Leadership Vacuum Shut-up & Listen Stop Selling and Add Value Social Media Influence The Influence Factor Ideas Dont Equal Innovation Indispensable? Thanks for sharing Peter. I Think Not.

Blog 418
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Workplace Gossip | N2Growth Blog

N2Growth Blog

In fact, it is my opinion that the worst form of gossip is conducted under the guise of seeking advice or counsel. Influence Dealing with Tough Times The Lost Art of Brevity The Leadership Vacuum Shut-up & Listen Stop Selling and Add Value Social Media Influence The Influence Factor Ideas Dont Equal Innovation Indispensable?

Blog 419
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When to Restructure | N2Growth Blog

N2Growth Blog

If change and innovation weren’t key contributors to sustainable success, and the enterprise could just run on auto-pilot, you could replace the CEO with a General Manager. Quite to the contrary; there are few things that require as much fluidity as effectively growing revenue, increasing profit and driving brand equity.

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Toxic Work Environments | N2Growth Blog

N2Growth Blog

Smart leaders see themselves as protector of culture, defender of those under their charge, champion of brand, and steward of trust. royatkinson Thanks for including that last piece of advice, Mike. A bad attitude isn’t something good leaders take lightly. As you so clearly pointed out, bullies are self-serving not selfless.

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N2Growth Blog

MIT Technology Review The Massachusetts Institute of Technology’s magazine of innovation promotes “the understanding of emerging technologies and their impact on business and society.&# Inc.com Inc. magazine’s offering of information, products, services, and online tools for business or management.

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