The Horizons Tracker
MARCH 24, 2024
A new study by researchers from KLU, Tilburg University, and KU Leuven looks into this and gives clear advice on how to communicate layoffs. The study found that when companies announce layoffs, their brand strength typically drops by about 18%. Brand strength tends to recover after around seven weeks.
Strategy Driven
NOVEMBER 10, 2022
Pivoting brand direction sounds like a good way to achieve that – but how can you even begin to do such a thing? It’s this question we’ll discuss below, and perhaps yield some advice to help you come to the right conclusions: Clear, Stated Goals. Lateral, Then Forward Innovation. Branding & Design.
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N2Growth Blog
AUGUST 14, 2012
I just finished reading an article where the author (a self professed innovation guru) recommended strategy be aligned with capability, and that to allow ambition to exceed capability is a nothing short of a recipe for disaster. These are the brands that fall into rapid decline as they fail to innovate and change.
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.
Let's Grow Leaders
MARCH 15, 2024
29:37) Building a Positive Relationship with Time : Andre concludes with advice on maintaining work-life balance, avoiding the trap of overworking, and ensuring that success and high performance come within a healthy timeframe, emphasizing the necessity of recovery and personal growth.
Strategy Driven
JULY 7, 2020
Any small business wants to boost brand awareness, but often they do not have the budget to create and launch a nationwide marketing campaign. The good news is that there is another way, and even small businesses can boost brand awareness without chipping away too much of their budget. So what if there was another way?
N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
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