Advice Brand Innovation Marketing 
The Horizons Tracker
MARCH 24, 2024
A new study by researchers from KLU, Tilburg University, and KU Leuven looks into this and gives clear advice on how to communicate layoffs. The study found that when companies announce layoffs, their brand strength typically drops by about 18%. Brand strength tends to recover after around seven weeks.
Strategy Driven
NOVEMBER 10, 2022
Pivoting brand direction sounds like a good way to achieve that – but how can you even begin to do such a thing? It’s this question we’ll discuss below, and perhaps yield some advice to help you come to the right conclusions: Clear, Stated Goals. Lateral, Then Forward Innovation. Branding & Design.
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Let's Grow Leaders
MARCH 15, 2024
Understand your core values and long-term vision to navigate the job market effectively and avoid the allure of superficial attractions. And, a father, a husband, and a wildly curious learner who is dedicated to ensuring iconic brands become iconic companies.
N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.
N2Growth Blog
DECEMBER 6, 2022
Although digitization has a significant catalytic effect on these processes, a successful diversification strategy would still need a solid basis and a set of scalable growth patterns that could apply to target markets. It will most likely overcome cross-cultural barriers as it expands into new markets.
Strategy Driven
JULY 7, 2020
Any small business wants to boost brand awareness, but often they do not have the budget to create and launch a nationwide marketing campaign. The good news is that there is another way, and even small businesses can boost brand awareness without chipping away too much of their budget. So what if there was another way?
N2Growth Blog
APRIL 20, 2010
Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service. Be very, very smart.
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