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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

Its market cap is over $2 trillion. In 2014, when the company’s market capitalization was $380 billion, this Microsoft veteran took over as CEO. By 2019, Microsoft’s market capitalization edged past the $1 trillion mark, making it the world’s most valuable company. By 2023, its market cap reached $2.5

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Entrepreneurship Skills Can Last A Lifetime

The Horizons Tracker

After all, to cope with the demands of startup life, entrepreneurs often have to be open-minded, confident, creative, determined, and disciplined, all of which are qualities that are valuable in whatever form of life we find ourselves.

Skills 135
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Determination is Not Enough; Content Creators Need Blockchain on Their Side

Strategy Driven

Blockchain technology – the decentralized tech that was famously introduced to supports bitcoin – is now be leveraged to remedy the many disparities that exist in today’s online content landscape. This is the beauty of blockchain technology. By 2024, the global blockchain market is projected to exceed $60 billion.

Content 64
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Is Entrepreneurship As Popular As We Think?

The Horizons Tracker

Entrepreneurship has seldom been sexier, with the press overwhelmed with stories of technological disruption and the tremendous changes emerging across society as a result of the bold and courageous innovators that are bucking the norm. Instead, markets have become stodgy and increasingly immune to competition. in 1985 to just 5.3%

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The New Psychology of Business Models

Ask Atma

What about doing market research?” process, some market research can still be done during the idea development stage. It is now possible to shift a large part of the market research into the product development phase. First, you would do market research to gain some insight into a potential market or an underserved market.

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As Machines Take Jobs, Companies Need to Get Creative About Making New Ones

Harvard Business Review

Jobs in retail, transportation, manufacturing, and agriculture are highly vulnerable to technological change. It also offers a buffer against the downsides of technological unemployment for employees. Over 33 companies are now working on autonomous vehicles, which will soon replace transport jobs.

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Innovation Is Marketing’s Job, Too

Harvard Business Review

When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt was to make marketing a vital operating function that could drive organic growth. We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging. Shape the market early. Go to new places.