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How to Deal With Negative Publicity

Eric Jacobson

Today, we feature an excerpt from the book, The Public Relations Handbook. This section of the book on how to deal with negative publicity is written by Jonathan Dedmon of T he Dilenschneider Group. Invariably, a company or organization will experience bad news, resulting in negative publicity.

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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.

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Thoughts on the Presidency

Leading Blog

The President is, first of all, a manager.” — Peter Drucker, How to Make the Presidency Manageable, Fortune November 1974. You have to have a team and operate as a team, and any corporation would have a training program to acculturate people. .” — Elizabeth Drew, The New Yorker , Running, November 23, 1975. Newt Gingrich, 2011.

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How to Build a Brand | N2Growth Blog

N2Growth Blog

Unfortunately I’m not kidding - if your business isn’t one of the deep pocketed companies capable of executing a strategy like the one mentioned above, then you must understand how to cost effectively appropriate and deploy your resources & talent in a manner that still produces results.

Brand 271
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How To Create Lasting Influence | N2Growth Blog

N2Growth Blog

Understanding how to leverage the influence factor can make a defining difference in your ability to drive change, build cohesive teams, and to successfully implement strategic vision. Not only is true influence not difficult to acquire, but it is also sustainable when you understand the proper constructs.

Influence 375
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4 Ways to a Better Bottom Line

Lead Change Blog

Global mindset is truly having the desire, knowledge, and skills to operate effectively in business today. One needs to know how to negotiate with vendors, sell to customers, and lead productive teamwork across regions – often in multiple countries at the same time. We need to take it as seriously as we do other business operations.

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Ethics Is Serious Business

Great Leadership By Dan

Building and maintaining physical infrastructure requires a certain kind of know-how, which we call engineering. Maintaining our social infrastructure also requires know-how, because we must develop ground rules that make our social practices sustainable. The field that provides this kind of know-how is called ethics.

Ethics 197