Women on Business

JANUARY 11, 2011

Know the TV’s market. In order to get booked on TV, you need to have the right marketing materials. To draft a pitch that brings results, follow these steps: 1. When drafting your pitch, don’t make it salesy. Make it informative and entertaining. Tell the producers how you are going to be able to help their audience.

Press Release 157

Press Release PR Discount Magazine 157

N2Growth Blog

OCTOBER 20, 2010

Any leader is only as good as his or her team’s desire to be led by them. Lack of Focus and Follow-Through : Those leaders who lack the focus and attention to detail needed to apply leverage and resources in an aggressive and committed fashion will perish. Successful leaders focus on customer satisfaction and loyalty.

Blog 420

Blog Meyer Short-term Learning-by-Doing 420

Miles Anthony Smith

MAY 2, 2018

When you have a team looking up to you for guidance and instruction, it’s important to remain consistent in the way you lead. But even if you don’t have a team of direct reports, we are all leaders who come from different walks of life with varied experiences that shape our core values. I work as a part of the team.

Brand 68

Brand Examples Career Godin 68

Women on Business

DECEMBER 24, 2010

Salinger, famous for “Catcher in the Rye” passed away this year, as did the talented fashion designer Alexander McQueen. This is a change from the 2010 law which based taxation of inherited assets on their original cost basis, instead of their current fair market value. The brilliant writer, J.D. The Bush law did allow a $1.3

Press Release 202

Press Release Discount PR Magazine 202

Women on Business

NOVEMBER 23, 2010

Many of my medical group clients, assume “expensive advertising” when they hear the term “marketing.” When asked “how do you market your practice?” Then, look for venues in which you can expand your circle with connections that complement your professional life in the same fashion. What would Jane Fonda say?

Press Release 157

Press Release Discount PR Long-term 157

N2Growth Blog

JANUARY 6, 2011

It means your vision is not understood, your team is not aligned and your talent is not performing up to par. Parents are raising their children in the same fashion and we are breeding a world where people cant take rejection, and people or managers who do say no are bad or don't practice "intellegent leadership."

Blog 385

Blog Learning-by-Doing Bottom-up Brand 385

Strategy Driven

APRIL 13, 2021

Customer contacts, payment details, marketing data, product inventories, supplier information, and more. One of the most effective tools in any business’s arsenal is digital marketing. But to get your digital marketing campaigns seen by the people you want to see them, you need to gather their data. Train your team.

Tips 118

Tips Management Compliance Software 118

Harvard Business Review

MARCH 12, 2018

” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands. This hasn’t gone unnoticed by some leaders, and a new generation of CEOs taking a cue from this last bastion of the Protestant work ethic.

CEO 8

CEO Company Sports Fashion 8

Harvard Business Review

JULY 29, 2014

According to a multitude of critics, the companies stepped over an ethical line by playing with emotions without asking users’ permission. True, both companies were manipulating users’ emotions, but people don’t seem to mind the daily emotional manipulation that companies engage in every day through marketing and product design.

Ethics 8

Ethics Participative Peer Review Learning-by-Doing 8

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Is your firm ready for this new age of peer-to-peer marketing?

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JUNE 7, 2012

Buyers increasingly expect to check with their peers before they'll purchase from a company — using social media, peer communities, old fashioned live events and conferences, personal and professional networks, and other connective tools. Is your firm ready for this new age of peer-to-peer marketing?

Reference 12

Reference Tips Media Case Study 12

Harvard Business Review

APRIL 1, 2016

Myriad potential public policy-related risks and opportunities for companies arise across a broad spectrum of political and economic systems — from the state capitalism of former Communist states to the “ mixed economies ” in traditional “liberal” democracies, from developed to developing markets.

Policies 8

Policies Politics Short-term Globalization 8

N2Growth Blog

JUNE 17, 2010

As I’ve said in other posts, great leaders have the innate ability to call on the right skills in a contextually and environmentally appropriate fashion. The Ten Commandments and the Sermon on the Mount are all the ethical code anybody needs.&# - Harry S. I showed this to my team, and they got a great laugh out of it.”

Definition 370

Definition Blog Leadership Covey 370

Strategy Driven

DECEMBER 9, 2015

While having the right education is an essential asset in today’s cutthroat job market, it can become difficult to obtain a position without experience using various applications and technologies that enhance and amplify one’s resume. Employers find this type of response a reflection of one’s work ethic and performance.

Tools 50

Tools Document Restructuring Software 50

Steve Farber

NOVEMBER 11, 2016

And if I and my team can really do that, then no other business in my market space can come close to the experience that we give our customers.”. Wow, you have a great work ethic, to say the least,” said Agnes with all sincerity. So, how about your sales team? Why won’t your team follow you?”. “I Don’t need it.”.

Open-book 40

Open-book Fashion Ethics Follow-up 40

Steve Farber

NOVEMBER 11, 2016

And if I and my team can really do that, then no other business in my market space can come close to the experience that we give our customers.”. Wow, you have a great work ethic, to say the least,” said Agnes with all sincerity. So, how about your sales team? Why won’t your team follow you?”. “I Don’t need it.”.

Open-book 40

Open-book Fashion Ethics Follow-up 40

Harvard Business Review

JUNE 27, 2017

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. As brands assume more and more AI functionality, businesses must proactively manage any potential ethical and legal concerns. And then there are ethical challenges. Cat Yu for HBR.

Brand 9

Brand Disintermediation Ethics Technology 9

Harvard Business Review

MAY 8, 2012

In an act of courage, and confidence, the MasterCard team awarded us the business anyway. We all make pitches every day — for that highly-prized account; to a client who's reluctant to accept your scary proposal; for a skeptical CFO to loosen the purse strings; or for a wary new team to believe in you.

Belief Systems 15

Belief Systems Tips Audience CFO 15

In the CEO Afterlife

JUNE 8, 2016

Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. competitors are entering the market. Today, Nabob faces yet another challenge: finding its place in the quickly dilating coffee industry.

Brand 100

Brand Brand Management Advertising Management 100