Lead on Purpose

NOVEMBER 4, 2009

Filed under: Purpose , Product Management / Marketing Tagged: | opportunities , career advancement , flexibility « A new Leadership Development Carnival Book Review: The Three Laws of Performance » Like Be the first to like this post. love your site and marketing strategy.

Taylorism 150

Taylorism Taylor Ethics Godin 150

In the CEO Afterlife

APRIL 24, 2017

The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. Strategy tells you what not to do. Farsightedness is essential to effective leadership. Yet, do less better isn’t something most leaders embrace.

Company 177

Company Apparel Competitive Advantage Long-term 177

In the CEO Afterlife

SEPTEMBER 26, 2011

Leadership. by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. Ultimately, customers will respect you for your honesty and your service ethic; if they don’t. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Leadership. In the CEO Afterlife.

CEO 256

CEO Human Resources Library Brand 256

In the CEO Afterlife

DECEMBER 11, 2012

Collectively, these giants employ 300,000 people, the vast majority of which are committed to delivering results, ethically. As much as ‘branded’ companies pride themselves on being differentiated, ‘value-added’ marketers, they continually exchange ‘price buyers’ with their competition.

Price 162

Price Discount Brand Incentives 162

Women on Business

JANUARY 15, 2011

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. So I’ve spent some time exploring best practices and considering what we should recommend in this market. By Barbara Weaver Smith I first published this discussion six months ao.

Price 133

Price Press Release Discount PR 133

In the CEO Afterlife

DECEMBER 11, 2012

Collectively, these giants employ 300,000 people, the vast majority of which are committed to delivering results, ethically. As much as ‘branded’ companies pride themselves on being differentiated, ‘value-added’ marketers, they continually exchange ‘price buyers’ with their competition.

Price 148

Price Discount Brand Incentives 148

In the CEO Afterlife

JULY 10, 2011

Leadership. by John • July 10, 2011 • Leadership , Strategy • 0 Comments. Whether the CEO is driven by personal ethics, a socially changing world, or headlines praising “sustainable” organizations, business is finally responding to the green trend—albeit slower than many would like to see. Leadership.

CEO 112

CEO Productivity Products Company 112

N2Growth Blog

JANUARY 11, 2024

As the responsible head for all revenue-generation strategies, a CRO is charged with aligning all revenue-related functions. This includes sales , marketing, customer support, pricing, and revenue management, distinctly mapping out the path to sustainable, profitable growth.

Long-term 235

Long-term Due Diligence Quality Leadership Styles 235

In the CEO Afterlife

FEBRUARY 4, 2015

I’ll start with leadership. The same argument can be made for strategies. Rule number one: don’t try to copy the giant’s strategy or its culture. There might be elements that are worth emulating, but certainly not the ethic of dominance, because by their very nature, small and medium sized operations have no clout.

Competitive Advantage 100

Competitive Advantage How To Human Resources Strategy 100

In the CEO Afterlife

SEPTEMBER 8, 2015

One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times. Moving on your instincts is not seat-of-the-pants leadership. Information doesn’t necessarily mean understanding. Understanding comes in many shapes and forms.

Power 100

Power Competitive Advantage Airlines Information 100

Strategy Driven

NOVEMBER 12, 2010

Community Marketing becomes strategic to a respected organization. Relational Leadership is people-centric. Actually, a Community Marketing strategy helps define the business purpose and elevates the concept. Figure 1: The Community Marketing Strategy The relational diagram involves the entire spectrum of people.

Leadership 50

Leadership Newsletter Learning-by-Doing Critical Success Factor 50

Women on Business

DECEMBER 17, 2010

I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood. Having a Page for my business on Facebook made sense for my marketing plan. But Oh My Gosh!

Media 198

Media Press Release Discount PR 198

In the CEO Afterlife

FEBRUARY 6, 2012

A coach or mentor’s advice may serve to overcome personal weaknesses; it may have to do with leadership, how to deal with an impossible boss or a toxic corporate culture. If you do, you need to reassess your values and ethics. You owe it to yourself.

Career 199

Career Management Mentor Brand 199

In the CEO Afterlife

APRIL 13, 2015

When leadership foresight is compelling, inclusive, and easily definable, people want to be a part of it; they want to follow their leader to that place. Easily definable” is the element within visions that facilitates the ethic of simplicity, and doing less, better in this complex world of business. Leadership is the conduit.

Sports 100

Sports Ethics Travel Follow-up 100

Marshall Goldsmith

FEBRUARY 8, 2018

Jim Kim (President of the World Bank), Peter Drucker (founder of modern management), Paul Hersey (noted author, teacher, and personal mentor of mine), and Warren Bennis (one of the world’s greatest leadership thinkers of his time). Has been recognized as the World’s #1 Leadership Thinker. Co-founder Partners in Health.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

In the CEO Afterlife

MARCH 28, 2012

Other than ensuring an ethical environment in the organizations they govern, I suspect today’s Boards still don’t give culture the attention it deserves. Like most Boards, they were more interested in hearing about profit, financial ratios, efficiencies, headcounts, labor climate and strategic initiatives.

Competitive Advantage 131

Competitive Advantage Long-term CEO Ethics 131

N2Growth Blog

JULY 19, 2011

By Mike Myatt , Chief Strategy Officer, N2growth. “ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction.

Marketing 310

Marketing Tactics Brand Ethics 310

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. This top management ethic is essential to brand resilience. The ramification is clutter, the arch enemy of brand identity.

Brand 260

Brand P&L Human Resources Brand Management 260

HR Digest

OCTOBER 20, 2023

For example, a marketing professional might benefit from courses in psychology 2. Leadership Development Are you someone whose professional development goals involve being a leader and taking charge of the field? Then it might be important for you to prioritize leadership development while setting career goals.

Examples 52

Examples Goal Career Short-term 52

In the CEO Afterlife

MARCH 18, 2015

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Intuit is successful because they bring their ‘do less better’ cultural ethic to their customers.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

In the CEO Afterlife

MARCH 21, 2011

Leadership. by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. Unlike BP, who mismanaged an accident, Halliburton and Monsanto self-inflicted the ethical decline of their brand image over many years. In just three years, our sales declined by 50% despite maintaining market share.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

JUNE 8, 2016

Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. competitors are entering the market. Within two years, the brand went from a small share to 25% of the Canadian market,” notes Bell.

Brand 100

Brand Brand Management Advertising Management 100