N2Growth Blog

DECEMBER 8, 2023

Understanding the Role of a Chief Commercial Officer In the complex world of corporate leadership, a Chief Commercial Officer (CCO) holds a pivotal role. This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success.

Trends 293

Trends Business Model Execution Marketing 293

In the CEO Afterlife

JULY 2, 2013

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game.

Marketing 257

Marketing Levitt Telecommunications Brand 257

Strategy Driven

NOVEMBER 10, 2020

Ensuring the growth and success of your company is possible with good marketing. Marketing helps your business get customers who will purchase the products and services you offer. However, online marketing is now the best method to promote and sell your products and services because of modern technology. It is cost-effective.

Marketing 122

Marketing Company Audience Media 122

Lead Change Blog

JANUARY 6, 2021

Join Becky Robinson for a free, half-hour webinar on January 13 at 1:00 PM (ET) where she’ll be covering some key areas to include within your content marketing strategy, how implementing these concepts will grow your thought leadership, and how to increase the exposure of your message through consistent messaging.

Schein 357

Schein Webinar Marketing Strategy Construction 357

Lead Change Blog

JANUARY 30, 2018

It is easy to say that the critical component of your content marketing can be successfully put through with other marketing strategies like getting to know your audience or being concise and brief in your communication. However, some fundamentals should not be confused with real working strategies that give you an edge.

Strategy 282

Strategy Succession Audience Leadership 282

thoughtLEADERS, LLC

JANUARY 18, 2021

As the world continues to change, organizations can benefit from adapting their marketing strategies. Michael Stahl shares ten ways to make the most of your marketing efforts in 2021. The year 2020 brought both challenges and opportunities to marketing professionals.

Marketing 59

Marketing Marketing Strategy Strategy Globalization 59

N2Growth Blog

JUNE 16, 2019

Twelve years after launching culture change consulting services, I am finally sitting down to write about six defining values of a leadership culture. No surprise that all six values rise and fall on leadership. Here are six leadership values that impact culture: Leadership Cares. Leadership Alignment.

Leadership 297

Leadership Survey Strategic Planning CEO 297

N2Growth Blog

NOVEMBER 27, 2017

Last Friday, McDonalds tweeted from its @McDonaldsCorp account: “ Black Friday * Need copy and link *” Interestingly, it seemingly failed to include any promo content in the tweet, leaving readers to wonder was this an epic fail in the marketing department or a deliberate action intended to drum up interest and buzz for the brand.

Marketing 153

Marketing Strategy Brand Bottom-up 153

Strategy Driven

MARCH 17, 2020

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. Tech-First Paradigm. A lack of focus equates to a lack of positioning.

Technology 74

Technology Marketing Brand Mission Statement 74

Eric Jacobson

JUNE 21, 2023

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Be sure to visit both her website and her blog.

Brand 65

Brand Leadership Marketing Strategy Media 65

Lead Change Blog

JULY 29, 2020

Join Weaving Influence CEO, Becky Robinson, August 4 at 1:00 PM (ET) to explore your marketing strategy. If you have limited time and resources, you may wonder how to best invest your energy and resources in marketing your book or business.

Development 277

Development Webinar Delegation Marketing Strategy 277

Strategy Driven

JANUARY 29, 2021

To cater to them all in the best way possible, you’ll need to consider inclusiveness in your social media marketing efforts. In this post, let’s learn more about these inclusivity issues and how you can address them in your social media marketing strategy. Go Beyond a Corporate Statement With a Social Strategy.

Media 87

Media Marketing Audience Diversity 87

CO2

FEBRUARY 4, 2024

This is where business coaching and leadership development emerges as not just a support system, but a critical investment in the future of your company. It’s a journey where coaches, with their expertise and experience, help you navigate the complexities of business decisions, strategy formulation, and personal leadership development.

Leadership Development 78

Leadership Development Development Succession Execution 78

Let's Grow Leaders

SEPTEMBER 19, 2022

In our leadership programs, we always recommend facing difficult conversations with confidence and humility. For example, “Yes, it sounds like this project would benefit our marketing strategy. I can certainly prioritize this new marketing project if we can shift the product deadline. That idea is so fun!

Power 579

Power Compliance How To Ethics 579

Strategy Driven

FEBRUARY 24, 2024

It can help you hone your ideas, catch supply chain concerns, and vet marketability before taking your venture into the real world. Additionally, you’ll learn how to overcome various obstacles, such as market saturation and international competition. You’ll also develop skills in effective written and verbal communication.

Supply Chain 116

Supply Chain Entrepreneur COO Career 116

Lead Change Blog

JULY 14, 2020

That challenge brings into sharp focus the impact of your people strategy. Significant job losses announced yesterday in two major High Street brands are an indicator of what leadership challenges lie ahead, in organisations, local or global. Measuring leadership effectiveness. Six essential leadership qualities.

Short-term 213

Short-term Sharpe Business Model Long-term 213

N2Growth Blog

DECEMBER 8, 2023

This includes not only the technical skills and qualifications needed but also the cultural fit and leadership qualities that are desired in a candidate. Technology has undoubtedly streamlined and optimized the executive search process, enabling legal organizations to find and recruit top talent in a highly competitive market.

Execution 317

Execution Trends Diversity Industry 317

Strategy Driven

AUGUST 16, 2023

Their expertise can span various domains, including strategic planning, leadership development, marketing strategies, and overall business growth. Are you aiming to enhance leadership skills, develop a marketing strategy, or improve overall business operations?

Analysis 107

Analysis Entrepreneur Marketing Strategy Objective 107

In the CEO Afterlife

DECEMBER 18, 2014

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages. That singularity continues to deliver outstanding shareholder value.

ROE 249

ROE Human Resources Marketing Strategy Competitive Advantage 249

Strategy Driven

JULY 28, 2023

It’s about transforming your vision into reality, introducing your unique offering to the market, and turning an idea into a lucrative operation. Framing Your Idea and Market Research An idea is the critical first step toward starting a small business. Marketing is another crucial aspect that can make or break a small business.

Tools 105

Tools Venture Capitalist Compliance Insurance 105

N2Growth Blog

JULY 8, 2022

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Finally, any CEO not putting culture at the center of their strategy is missing a massive opportunity to create an internal groundswell that can be felt rippling through the industry.

Trends 352

Trends Agility CEO Chief Executive Officer 352

Great Leadership By Dan

SEPTEMBER 6, 2018

Guest post from Pam Didner : When I speak at conferences, I frequently talk to young marketers. I tell them that the pre-requisite of leadership is not having a team to “lead.” Leadership comes in different facets. Being a subject matter expert is one way to demonstrate leadership. It’s not a leadership book per se.

How To 180

How To Project Marketing Teamwork 180

HR Digest

APRIL 5, 2023

A strong employer brand can help a company stand out in a competitive job market, increase employee retention, and improve overall business performance. In this article, we will explore tips for building a strong employer branding strategy. How to Build a Strong Employer Branding Strategy 1. What is employer branding?

Brand 59

Brand Reputation Marketing Strategy Media 59

HR Digest

SEPTEMBER 17, 2022

Marketing manager: Marketing managers are responsible for creating and implementing marketing strategies for their organization — they work closely with salespeople, designers, and other departments to make sure that everyone has what they need to succeed at their jobs in management.

Career 111

Career Management Software Human Resources 111

In the CEO Afterlife

FEBRUARY 5, 2011

Leadership. Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I see evidence in niche and specialty markets; I suspect senior people in smaller companies spearhead inventions. Leadership.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

OCTOBER 11, 2011

Leadership. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. We settled on brand sales, market share and margin.

Brand 253

Brand CEO P&L Brand Management 253

Eric Jacobson

APRIL 18, 2016

You'll need to evolve your marketing to accommodate this new kind of reader: a reader whose loyalty you can have -- once you have earned it," explains Burke. Because of this new dynamic and opportunity for authors, Burke, founder and president of FSB Associates , wrote her new book, Online Marketing for Busy Authors: A Step-by-Step Guide.

Marketing 50

Marketing Audience Marketing Strategy Media 50

In the CEO Afterlife

JUNE 4, 2013

Marketers of Michelob, Fosters, Miller Genuine Draft, Black Label, and Labatt’s 50 have all walked this path. Experienced and astute beer marketers ought to know by now that it is far better to milk the cow than flog the dead horse. The key to success in beer marketing is keeping the brand fresh. Easier said than done.

Brand 225

Brand Advertising Creativity Marketing Strategy 225

In the CEO Afterlife

AUGUST 9, 2011

Leadership. Market(ing) Meltdown: Don’t Worry, Be Happy. by John • August 9, 2011 • Life , Marketing • 0 Comments. I’m going to admit at the outset that I’m not a stock market expert. In fact, I pay little attention to the daily moves of the market or the individual stocks in my portfolio.

Marketing 100

Marketing CEO Brand Human Resources 100

Lead Change Blog

NOVEMBER 13, 2020

For instance, they’d suggest an innovative marketing strategy to promote their new product without much regard for anything else. Given these characteristics, naturally, the pessimists would tear the optimistic marketing strategy and other ideas to pieces. Sometimes they would even see problems that weren’t there.

Groupthink 202

Groupthink Marketing Strategy Innovation Team 202

Strategy Driven

JANUARY 13, 2022

Knowing how long tasks take, and finding the time to do them, is a top skill that is worth mastering, particularly if you’re looking to progress your career to higher leadership roles. For example, video content has become a significant part of marketing, particularly on social media.

Presenteeism 128

Presenteeism Outsourcing Management How To 128

In the CEO Afterlife

OCTOBER 30, 2011

Leadership. The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. In a strategy seminar I asked the leadership team to tell me what business they were in. Leadership , Marketing , Strategy.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

Great Leadership By Dan

NOVEMBER 27, 2018

But a problem that’s becoming ever more visible is that some organisations have made authenticity their marketing strategy, rather than a business one. This isn’t a marketing issue, this is a business-wide issue, involving every facet of the organisation. The future is where brands must focus.

Brand 189

Brand Supply Chain Ethics Reputation 189

LDRLB

AUGUST 2, 2011

And UnMarketing: Stop Marketing. Anyone who blatantly makes up fake praise (one review is from the “famous author who hasn’t read this book&# ), for his own marketing book has to have something interesting to say, which is why I bought it. It has to be genuine…just like leadership does. It can’t be faked.

Marketing 92

Marketing Review Books Depreciation 92

In the CEO Afterlife

NOVEMBER 30, 2011

Leadership. by John • November 30, 2011 • Human Resources , Leadership , Life , Marketing , Strategy • 0 Comments. But unlike finite measurements such as sales, market share, profit, stock price or market cap, momentum remains an intangible – a powerful one. Leadership. Main menu Home.

CEO 242

CEO Company Rogers Human Resources 242

LDRLB

JANUARY 30, 2013

Whether you’re CEO of a company, a team manager or a hard-working employee, adopting and possessing leadership qualities can enhance your professional trajectory and even personal life. Labeling yourself as a leader and possessing leadership qualities personally executed can be seen as different entities. True Characteristics.

Skills 167

Skills Leadership How To Quality 167

In the CEO Afterlife

NOVEMBER 27, 2011

Leadership. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter. Main menu Home. No results were found for your request. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Search My Site. Human Resources.

CEO 229

CEO Company Brand Human Resources 229