In the CEO Afterlife

NOVEMBER 13, 2011

Leadership. by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. On the first blanket is a large empty beer mug accompanied by the sign, “Why Lie, Need Beer Money.” They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

SEPTEMBER 26, 2011

Leadership. by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. That’s why new product research is often highly misleading. Same with complaints about existing products/services. Human Resources. Leadership. In the CEO Afterlife. Main menu Home. About John.

CEO 256

CEO Human Resources Library Brand 256

In the CEO Afterlife

AUGUST 1, 2011

Leadership. by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Old Brands. Last Stands. Combe in 1949.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

MAY 23, 2011

Leadership. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. Human Resources.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

SEPTEMBER 6, 2011

Leadership. by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. Now I must admit that my Nabob Foods and Jacobs Suchard alumni would be the first to tell you that marketing occupied that prime piece of bone real estate. After all, I had come up through the marketing ranks.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

AUGUST 1, 2011

Leadership. by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Old Brands. Last Stands. Combe in 1949.

Brand 131

Brand CEO Stage-Gate Marketing 131

Chart Your Course

AUGUST 14, 2012

According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. Great places to work are more productive and more profitable than their peers. 2) Deploy a leadership strategy. People have a basic human need to feel appreciated.

Newsletter 165

Newsletter Insurance Class Workshop 165

In the CEO Afterlife

APRIL 14, 2011

Leadership. by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. They aren’t gouging the consumer; they’re simply ensuring their products garner a fair price. The natural competitive reaction is to join the discount fray and recover lost market share. In the CEO Afterlife.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

SEPTEMBER 12, 2011

Leadership. by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. How is it possible for three months of crisis management ineptitude to occur in an organization the size of BP with a product as environmentally toxic as oil? Human Resources. Leadership.

Crisis Management 268

Crisis Management Crisis CEO Management 268

In the CEO Afterlife

JULY 24, 2011

Leadership. by John • July 24, 2011 • Branding , Marketing • 3 Comments. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Marketers operate in a dynamic world. Human Resources. Leadership.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

AUGUST 29, 2011

Leadership. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. Main menu Home.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

JULY 17, 2011

Leadership. by John • July 17, 2011 • Leadership , Strategy • 2 Comments. A company with differentiated branded consumables would likely measure market share, brand awareness, brand image, and margin development. Low-cost producers watch their costs, productivity, sales/profit per employee and overall employment.

Strategic Planning 100

Strategic Planning CEO Planning Real Estate 100

In the CEO Afterlife

JULY 20, 2011

Leadership. by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. When you stop building on strong and vital ideas, and start a routine production line. Human Resources. Leadership. link] #branding #marketing #advertising #design Follow Me on Twitter.

Advertising 155

Advertising Human Resources Brand Rogers 155

Strategy Driven

JANUARY 17, 2014

Companies have increasingly embraced the role of emotion in selling products and services, but often merely pay lip service to its importance, without understanding how to harness it. We know human motivation is extremely complex – typically people don’t say what they think, or even think what they report. What are you thinking?

ROE 50

ROE ROI Letter Airlines 50

In the CEO Afterlife

AUGUST 15, 2011

Leadership. Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. well, the marketer better be a disciple of the Church of Brand.

Class 122

Class Marketing CEO Advertising 122

Strategy Driven

MAY 25, 2011

Unusually Excellent: The Necessary Nine Skills Required for the Practice of Great Leadership by John Hamm. Unusually Excellent is a back-to-basics reference book that offers both seasoned and aspiring leaders a framework for understanding and a guide for applying the battle-tested fundamentals of leadership at every stage of their careers.

Company 62

Company Venture Capitalist Film Reputation 62

In the CEO Afterlife

JUNE 19, 2011

Leadership. A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Today, we represent a marvelous marketing opportunity. Aha,” say the savvy marketers. The world’s best marketers are on to us. Human Resources.

Advice 147

Advice Marketing Marketing Strategy Brand 147

Strategy Driven

MAY 25, 2011

Unusually Excellent: The Necessary Nine Skills Required for the Practice of Great Leadership by John Hamm. Unusually Excellent is a back-to-basics reference book that offers both seasoned and aspiring leaders a framework for understanding and a guide for applying the battle-tested fundamentals of leadership at every stage of their careers.

Company 50

Company Venture Capitalist Film Reputation 50

Harvard Business Review

MAY 9, 2017

Every leader is hoping for that next great idea, yet many executives still treat creative thinking as antithetical to productivity and control. Indeed, 80% of American and British workers feel pressured into being productive rather than creative. What seems less clear is how to actually cultivate it.

Creativity 11

Creativity How To Brainstorming Video 11

In the CEO Afterlife

OCTOBER 17, 2011

Leadership. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. With the exception of niche, specialty, and technology markets, I see little evidence of this.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

JUNE 6, 2011

Leadership. by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Al thinks the stock market is pressuring the company for more top-line growth. Surely they’d be better off backward integrating or adding products/services that expand their world of coffee. . Main menu Home.

Ries 122

Ries Brand Hammer Marketing Strategy 122

Harvard Business Review

MARCH 30, 2016

Brilliant, hard-working machines will require job reviews every bit as much as lazy and toxic humans. Effective executives understand the productivity and customer loyalty future depends as much on motivating and managing their machines as inspiring their people.

Review 8

Review Kaplan Kaizen Performance Review 8

In the CEO Afterlife

JUNE 13, 2011

Leadership. by John • June 13, 2011 • Human Resources , Leadership , Strategy • 1 Comment. Our mission is to operate the best specialty retail business in America, regardless of the product we sell. Human Resources. Leadership. In the CEO Afterlife. Main menu Home. Why Mission Statements Suck.

Mission Statement 209

Mission Statement CEO Human Resources Brand 209

Harvard Business Review

JULY 21, 2014

A marketing revolution is under way and nowhere is that more visible than in the CMO’s transforming role. In this edited interview, Weed describes a new breed of marketing organization, and the CMO’s increasingly strategic role. Sustainable growth is consumer-demand led growth, and that’s the day job of marketers.

Marketing 11

Marketing Brand Mission Statement Marketing Strategy 11

In the CEO Afterlife

MARCH 21, 2011

Leadership. by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. I suspect today’s J&J management learned from their predecessors when saddled with the prevalence of product recalls ranging from pills to hip implants. In the CEO Afterlife. Main menu Home. Good Brands Gone Bad.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

FEBRUARY 10, 2011

Leadership. by John • February 10, 2011 • Branding , Marketing , Writing • 3 Comments. Non-fiction writers require a ‘platform’, a means of marketing to an audience. A literary agent would look more favorably at a book on the workings of the human brain from a notable brain researcher than from John Bell.

Brand 100

Brand CEO Open-book Magazine 100