Strategy Driven

JANUARY 5, 2021

Automation is a process of replacing manual human needed in executing tasks with any form of technology. Automation is an area of business that is of immense benefit as it uses technology to perform business tasks or processes, where human effort or supervision would be otherwise needed. Automated Updates and Responses.

Document 74

Document Software Metrics Media 74

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO. In the CEO Afterlife.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. In the late 80′s, a merger with Tobler-Suchard brought this wonderful brand into my product portfolio when I led Jacobs Suchard Canada (Nabob Foods). Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 204

CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies.

Brand 168

Brand CEO Stage-Gate SWOT 168

Michael Lee Stallard

AUGUST 5, 2019

Demands of productivity drive increasing numbers of patient visits or procedures on a given day. Social connection is a primal human need , as research has borne out. We explain how these elements meet universal human needs in the workplace for respect, recognition, belonging, autonomy, personal growth, meaning and progress.

P&L 150

P&L Stress Self-aware Human Needs 150

In the CEO Afterlife

NOVEMBER 13, 2011

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. On the first blanket is a large empty beer mug accompanied by the sign, “Why Lie, Need Beer Money.” They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. Human Resources.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

MARCH 21, 2011

by John • March 21, 2011 • Branding , Leadership , Marketing • 1 Comment. I suspect today’s J&J management learned from their predecessors when saddled with the prevalence of product recalls ranging from pills to hip implants. In just three years, our sales declined by 50% despite maintaining market share.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Al thinks the stock market is pressuring the company for more top-line growth. But I hate seeing Starbucks surrender ‘brand specificity’ in order to add a bunch of non-coffee products to their roster for the sake of bigness.

Ries 122

Ries Brand Hammer Marketing Strategy 122

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. And like Nike’s Just do it, this slogan unites the consumer with the athlete and the product.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

JUNE 13, 2011

“Our mission is to operate the best specialty retail business in America, regardless of the product we sell. Because the product we sell is books, our aspirations must be consistent with the promise and the ideals of the volumes which line our shelves. Human Resources. Afterlife: Fortune Magazine Contributor, Wannabe Novelist.

Mission Statement 209

Mission Statement CEO Human Resources Brand 209

In the CEO Afterlife

SEPTEMBER 26, 2011

That’s why new product research is often highly misleading. Same with complaints about existing products/services. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches. There’s little you can do about their dislikes. Leadership.

CEO 256

CEO Human Resources Library Brand 256

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 131

Brand CEO Stage-Gate Marketing 131

Strategy Driven

NOVEMBER 15, 2013

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs. The Value of Human Needs.

Press Release 50

Press Release Marketing Human Needs Advertising 50

In the CEO Afterlife

SEPTEMBER 6, 2011

Now I must admit that my Nabob Foods and Jacobs Suchard alumni would be the first to tell you that marketing occupied that prime piece of bone real estate. After all, I had come up through the marketing ranks. We do provide a people lens to decisions, and that is a needed lens. Marketing is important. Human Resources.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

APRIL 14, 2011

by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. They aren’t gouging the consumer; they’re simply ensuring their products garner a fair price. As much as ‘branded’ companies pride themselves on being ‘value-added’ marketers, they continually exchange ‘price buyers’ with their competition.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. ABSOLUT Vodka’s advertising campaign is one of the most successful and longest running consumer products campaigns in the history of advertising. Sometimes it is the marketers themselves that prematurely bring advertising campaigns to premature conclusions.

CEO 100

CEO Advertising Brand Creativity 100

Chart Your Course

AUGUST 14, 2012

According to their human resource department, it is harder to get a job at Zappos than to be accepted at Harvard Business School. Great places to work are more productive and more profitable than their peers. People have a basic human need to feel appreciated. 9) Customer and market focus. 10) Measure performance.

Newsletter 165

Newsletter Insurance Class Workshop 165

Lead Change Blog

FEBRUARY 16, 2016

You have a basic human need to use your strengths every day. Part of who you are is who you feel like spending time with and supporting, so you must know how to answer these questions: What kind of organizational vision, priorities, products, and story resonate for you? What do you need from your boss?

Career 150

Career Skills Industry Human Needs 150

Harvard Business Review

SEPTEMBER 1, 2016

Whether to localize global-brand marketing programs remains one of the most contentious debates in multinational organizations. Measuring Marketing Insights. What if consumers are actually more similar across markets than the research shows? Most market researchers know this, but they tend to keep quiet about it.

Marketing 9

Marketing Brand Management Brand Globalization 9

In the CEO Afterlife

AUGUST 29, 2011

There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. billion in sales) provides huge economies of scale throughout the operation, especially in production, fixed overheads, distribution and marketing.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

SEPTEMBER 12, 2011

How is it possible for three months of crisis management ineptitude to occur in an organization the size of BP with a product as environmentally toxic as oil? Whether Hayward was a part of a risk management plan or not, the guy failed at the moment his employees, his shareholders, his fellow human beings and the planet needed him most.

Crisis Management 268

Crisis Management Crisis CEO Management 268

Harvard Business Review

DECEMBER 1, 2016

Conventional wisdom suggests that marketers should emphasize the novelty of new products to get people to buy them. Despite the fact that firms spend billions of dollars on developing and marketing new products, these products face persistently high failure rates — often up to 40% to 90%, depending on the product category.

Productivity 8

Productivity Products Participative Marketing 8

In the CEO Afterlife

FEBRUARY 10, 2011

by John • February 10, 2011 • Branding , Marketing , Writing • 3 Comments. Non-fiction writers require a ‘platform’, a means of marketing to an audience. A literary agent would look more favorably at a book on the workings of the human brain from a notable brain researcher than from John Bell. Human Resources.

Brand 100

Brand CEO Open-book Magazine 100

In the CEO Afterlife

JULY 20, 2011

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. When you stop building on strong and vital ideas, and start a routine production line. Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches.

Advertising 155

Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

JULY 17, 2011

A company with differentiated branded consumables would likely measure market share, brand awareness, brand image, and margin development. Low-cost producers watch their costs, productivity, sales/profit per employee and overall employment. Some firms track new product launches, some measure employee engagement. Human Resources.

Strategic Planning 100

Strategic Planning CEO Planning Real Estate 100

Strategy Driven

JANUARY 17, 2014

Companies have increasingly embraced the role of emotion in selling products and services, but often merely pay lip service to its importance, without understanding how to harness it. We know human motivation is extremely complex – typically people don’t say what they think, or even think what they report. What are you thinking?

ROE 50

ROE ROI Letter Airlines 50

Harvard Business Review

JULY 21, 2014

A marketing revolution is under way and nowhere is that more visible than in the CMO’s transforming role. In this edited interview, Weed describes a new breed of marketing organization, and the CMO’s increasingly strategic role. Sustainable growth is consumer-demand led growth, and that’s the day job of marketers.

Marketing 11

Marketing Brand Mission Statement Marketing Strategy 11

Harvard Business Review

SEPTEMBER 17, 2014

When we think of needs and products we often go right to Maslow’s Hierarchy of Needs , the ubiquitous theory that human needs manifest in a specific sequence, from base survival to the pinnacle of self-actualization. When we talk about human needs, we use four categories: Connection. Uniqueness.

Forrester 11

Forrester Maslow Brand Human Needs 11

Harvard Business Review

AUGUST 14, 2018

The company lost more than 15% of its stock market valuation over the past month after its growth numbers disappointed investors. In addition to video content providers, these third parties include marketers and the developers of cloud gaming or other services. Furthermore, the growth of Netflix’s subscriber base is slowing down.

Altman 8

Altman Content Price Quality 8

Harvard Business Review

FEBRUARY 16, 2017

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. Great need doesn’t necessarily equal great demand.

Innovation 9

Innovation Rogers NGO Participative 9

Harvard Business Review

FEBRUARY 13, 2014

Most recently Stanford professor Itamar Simonsen and author Emanual Rosen have argued in their new book Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information and in their recent blog post here that marketers need to reevaluate the idea that brands are critically important in consumer’s purchasing decisions.

Brand 9

Brand Tools Advertising PR 9

Harvard Business Review

APRIL 22, 2015

First, it’s not nostalgia for manufacturing that’s driving GE CEO Jeff Immelt and his team to make this decision to focus (again and still) on making the stuff our economy needs. And second, the biggest opportunity lies in a particular kind of industrial product – those that bring about a cleaner economy.

Supply Chain 8

Supply Chain Engineering Energy Transportation 8

Harvard Business Review

AUGUST 11, 2016

A chronic problem is their emphasis on searching for breakthrough innovation — the creation of a truly new, highly valued product or service that could redefine their industry and lead to unprecedented revenue growth. Executive teams often struggle to land innovations that will significantly grow the business. ” they wonder.

Customer Loyalty 8

Customer Loyalty Loyalty Innovation Health Care 8

Harvard Business Review

MAY 9, 2017

Every leader is hoping for that next great idea, yet many executives still treat creative thinking as antithetical to productivity and control. Indeed, 80% of American and British workers feel pressured into being productive rather than creative. What seems less clear is how to actually cultivate it.

Creativity 12

Creativity How To Brainstorming Video 12

Harvard Business Review

AUGUST 8, 2018

Dubbed the “Alien Dreadnought,” Tesla’s new manufacturing facility in Fremont, California, was designed to be fully automated — no humans need apply. If all went well, AI-powered robots would enable the company to achieve a weekly production of 5,000 Model 3 electric cars to keep up with burgeoning demand.

Power 11

Power Engineering Analysis Training 11