Women on Business

JANUARY 11, 2011

Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex. It help to get right decision and preparing future business and marketing strategies.

Press Release 167

Press Release Discount PR Marketing Strategy 167

In the CEO Afterlife

MARCH 1, 2016

That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. What I did not share was the corporate strategy that resurrected this near bankrupt multi-product, multi-brand company. As marketers well know, unfilled needs create opportunities to meet the need.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

In the CEO Afterlife

AUGUST 29, 2011

Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Tactics are often misconstrued as strategies.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

JULY 10, 2011

megawatts of green electricity, equivalent to powering 1,500 homes. 3. In combination, these two power generation systems have reduced the grower’s CO2 emissions by 16.9 Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. million pounds a year. Search My Site.

CEO 112

CEO Productivity Products Company 112

In the CEO Afterlife

MAY 23, 2011

But in the end, the line was so strategically powerful, that I went with it and for many years it solidified Nabob as Canada’s leading brand. However, to Kraft’s credit (and I seldom give Kraft credit), they stuck with the strategy, but changed the slogan to Better Beans, Better Coffee. Human Resources. Just do it.

Brand 196

Brand CEO Marketing Proposal 196

Women on Business

JANUARY 15, 2011

This little book offers 57 ways to manage your fee structure to your advantage. Planning Your Marketing Strategy Quickly and Effectively It doesn’t matter whether you work for a large Fortune. The Marketing Mix Made Easy to Understand and Use While creating your annual marketing plan, using a combination of.

Price 133

Price Press Release Discount PR 133

In the CEO Afterlife

MAY 16, 2011

Excessive layering kills ideas before they get to top management. They’re hardheaded about Strategy. If one is to educate themselves through all of the resources available today. How are you to manage your brand when selling yourself without a flashy label? Human Resources. Search My Site. Leadership.

CEO 133

CEO Innovation Education Brand 133

Marshall Goldsmith

FEBRUARY 8, 2018

Thinkers50 – World’s Most Influential Management Thinkers. Called ‘The Academy Awards of Leadership’ by the Economist, Thinkers50 is the world’s most reliable resource for identifying, ranking and sharing the leading management ideas of our age. World authority on project management. Co-author: Predictable Magic.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

In the CEO Afterlife

OCTOBER 18, 2015

Leadership does not begin the when you step upon the first rung of the management ladder. We’ve seen the power of teamwork. Seldom, and at best, never to the degree of those in “management.” In the years to follow, Walter enrolled in supply management courses at some of the best universities. Are they expected to lead?

Report 100

Report Career Discount Mentor 100

In the CEO Afterlife

DECEMBER 31, 2011

You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises. Crisis Management: The Ultimate Test of a Leader [link]. How do retired CEO’s spend there time when the power and the glory is gone? Luckily, good strategists are also stubborn.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

Women on Business

DECEMBER 17, 2010

Networking began in the human world where people met face-to-face to exchange names and ideas. It’s very important to remember that: Not everything is online. Not by a long shot. Maximize Productivity Using Social Media In this day and age, there are so many different.

Media 198

Media Press Release Discount PR 198

In the CEO Afterlife

FEBRUARY 20, 2015

In 1986, he instituted a policy whereby any employee can look up the salary and bonus of others, including the top management. Boards are charged with providing perspective and input into the long-term business strategy, imparting strategic direction to management, and identifying risk and overseeing mitigation.

Long-term 100

Long-term Download CEO Objective 100

Harvard Business Review

OCTOBER 9, 2014

For example, in many states, trade secrets now include lists of actual or potential customers and suppliers, as well as pricing lists and marketing strategies, making it virtually impossible for a former employee to compete over clients. The result may be less innovation and a depletion of human capital.

Incentives 13

Incentives Policies Innovation Human Capital 13

Harvard Business Review

JANUARY 12, 2011

A designated project space displaying these results at key milestones in the process will augment the creativity and decision-making power of your team and will serve as a crash course for stakeholders who need to be brought up to speed. a brand, strategy and communications consultancy. Don't make the process a mystery.

Innovation 15

Innovation Brand Project Storytelling 15

In the CEO Afterlife

SEPTEMBER 19, 2011

by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. I valued the power of the big idea; big ideas facilitated growth on the brands I managed. Human Resources.

Media 199

Media Brand Positioning Marketing Strategy 199

In the CEO Afterlife

MARCH 18, 2015

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. That’s the secret to their brand power. After all, the fixed overheads are already in place.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

Harvard Business Review

SEPTEMBER 11, 2012

We've seen success with a novel approach to talent engagement: an integrated HR-Marketing strategy that teams Marketing's brand messaging savvy with HR's internal perspective and expertise. But the pervasive influence of social media on the work world demands change in the way employers motivate and communicate with talent.

Marketing 8

Marketing Brand Benchmarking Marketing Strategy 8

In the CEO Afterlife

APRIL 22, 2015

At Zappos, CEO Tony Hsieh has set his cultural sights on a holacracy management system a radical change from conventional structures. Hsieh is still hell-bent on achieving a world of self-management and self-organization, but not through more cultural changes, through quicker evolution of that initial change. Is Zappos there yet?

Brand 100

Brand Core Competence Retail Advertising 100

In the CEO Afterlife

NOVEMBER 4, 2012

This human powered b t filter was a handy and powerful tool. As fast as we could pin an idea on the wall, some red-faced account manager in a bad suit would run away with it. Add to this volatile mixture the powerful accelerant of emerging digital technology and all hell breaks loose. Power down.

Advertising 265

Advertising Creativity Industry Bottom-up 265

In the CEO Afterlife

JUNE 10, 2015

When one considers the power of culture at such notables as Google, Zappos, Amazon, and Twitter, there is good reason. Pundits are making the case that culture is the new means to the same end, using strategy as the foil. For example, we know that a great strategy without great execution isn’t worth the paper it’s written on.

Strategy 100

Strategy Critical Success Factor McKinsey Retail 100