In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. A modern jingle could be much more allusive or even ironic than the direct propaganda of yesteryear while still tapping the power of music to. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant.

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

AUGUST 7, 2011

by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Resourceful. In addition, he enjoys his leadership role and the power that goes with it. These 5 characteristics plus ego and power are the very traits that motivate ex-CEOs in their afterlife. Human Resources.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

NOVEMBER 7, 2011

However, I think Anheuser-Busch has relinquished the familiar and powerful red and white design that has epitomized the brand’s long and impressive heritage. Surely, I’m not the only marketer to see it this way. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

CEO 239

CEO Comparison USP Brand 239

In the CEO Afterlife

JULY 26, 2011

We dried clothes on a line, not in an energy gobbling machine burning up 220 volts — wind and solar power dried our clothes. We used a push mower powered by a human being. We exercised by working hard; we didn’t need a health club to run on treadmills powered by electricity. Human Resources.

CEO 167

CEO Brand Follow-up Human Resources 167

In the CEO Afterlife

JANUARY 14, 2015

All the way from the C-suite’s choice of markets in which to compete to a person’s daily “to do” list , the “how” is the capacity to make tough strategic choices and tough strategic sacrifices. Do Less Better isn’t the first book on focus, nor will it be the last.

Power 100

Power Brand Marketing Strategy 100

In the CEO Afterlife

FEBRUARY 4, 2015

The path upon which I am walking is the one paved by powerful corporate cultures and shared employee values. The power they exert from impregnable patents and scale economies is providing unprecedented sales and earnings growth. That doesn’t meant they can’t be strategically powerful.

Competitive Advantage 100

Competitive Advantage How To Human Resources Strategy 100

Women on Business

JANUARY 11, 2011

Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex. It help to get right decision and preparing future business and marketing strategies.

Press Release 167

Press Release Discount PR Marketing Strategy 167

In the CEO Afterlife

NOVEMBER 13, 2011

Herein is the power of the mind to create the persuasive call to action. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. His price is whatever the customer chooses to pay. As for his Place of business? The last “P” is Promotion. It is a great example of creative ingenuity.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

AUGUST 29, 2011

Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Unleash the power of iconic heritage brands.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

JULY 10, 2011

megawatts of green electricity, equivalent to powering 1,500 homes. 3. In combination, these two power generation systems have reduced the grower’s CO2 emissions by 16.9 Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. million pounds a year. Search My Site.

CEO 112

CEO Productivity Products Company 112

In the CEO Afterlife

MAY 23, 2011

But in the end, the line was so strategically powerful, that I went with it and for many years it solidified Nabob as Canada’s leading brand. However, to Kraft’s credit (and I seldom give Kraft credit), they stuck with the strategy, but changed the slogan to Better Beans, Better Coffee. Human Resources. Just do it.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

MARCH 1, 2016

Thirty-five years ago at a ceremony in Vancouver, BC, I accepted AMA’s Marketer-of-the-Year Award on behalf of Nabob Foods. That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. As marketers well know, unfilled needs create opportunities to meet the need.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

In the CEO Afterlife

MARCH 14, 2011

When computers came along, I learned to use one, but as a means to an end; for me the computer was a fancy typewriter rather than a power tool of communication and enlightenment. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. I was dead wrong. Last month I joined Twitter.

CEO 112

CEO Brand Technology Human Resources 112

Women on Business

JANUARY 15, 2011

Planning Your Marketing Strategy Quickly and Effectively It doesn’t matter whether you work for a large Fortune. The Marketing Mix Made Easy to Understand and Use While creating your annual marketing plan, using a combination of.

Price 133

Price Press Release Discount PR 133

In the CEO Afterlife

MAY 16, 2011

Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Pearson’s premise on corporate success was that two basic principles distinguish superior performance from mediocrity. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Search My Site. Search for: Categories. Leadership.

CEO 133

CEO Innovation Education Brand 133

In the CEO Afterlife

APRIL 24, 2017

Strategy tells you what not to do. The power of the do less better strategy is its capacity to keep thinks a simple and uncluttered from production and distribution all the way to sales, marketing, and service. Surprisingly, the small guy doesn’t need deep pockets to co-exist with powerful multi-nationals.

Company 177

Company Apparel Competitive Advantage Long-term 177

Marshall Goldsmith

FEBRUARY 8, 2018

Black Enterprise Magazine ‘Top 100 Most Powerful Executives in Corporate America’ and ‘50 Most Powerful Women in Corporate America’. Agapol Na Songkhla – Chief People Officer and Executive Vice President of Human Capital Group at Thai Beverage (ThaiBev). Telisa Yancy – Chief Marketing Officer at American Family Insurance.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Women on Business

DECEMBER 17, 2010

Networking began in the human world where people met face-to-face to exchange names and ideas. It’s very important to remember that: Not everything is online. Not by a long shot. Maximize Productivity Using Social Media In this day and age, there are so many different.

Media 198

Media Press Release Discount PR 198

In the CEO Afterlife

MARCH 19, 2012

Mega companies will be broken up into smaller pieces for a plethora of reasons, the most important being the need to regain strategic control, to find singularity of purpose and to reinvent the powerful concept of the specialist (versus the generalist). Working from home will decline.

CEO 204

CEO Competitive Advantage Teamwork Marketing 204

In the CEO Afterlife

MAY 1, 2012

The giant’s power, expressed in market or balance sheet clout gave them a ticket to pass go, and most have taken the easy way out. Product displays, success stories are everywhere – on the walls, in the newsletters, online in social media. Until the new economy, big business wasn’t expected to innovate.

Mission Statement 222

Mission Statement Innovation Committee CEO 222

In the CEO Afterlife

DECEMBER 31, 2011

How do retired CEO’s spend there time when the power and the glory is gone? All I’m saying is that there’s another hip and a good candidate for the graft would be a senior HR executive. Is There a CEO Afterlife? Many find gratification in using the skills of the C-Suite to help others.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

OCTOBER 18, 2015

We’ve seen the power of teamwork. The previous paragraph embodies a paradigm – we are conditioned to think about leadership in terms of leading others. Every dictionary bears this out; so does our own experience. We know the value of inspired employees, and we recognize the importance of uniting individuals behind a common , worthy cause.

Report 100

Report Career Discount Mentor 100

In the CEO Afterlife

JANUARY 22, 2015

For more on business focus and simplicity, check out my new book, Do Less Better: The Power of Strategic Sacrifice in a Complex World. . This is the reason why your brand positioning statement must be simple, clear, and coherent. Verbosity is verboten.

Brand 100

Brand Strategy How To Constraint 100

In the CEO Afterlife

APRIL 13, 2015

For more on vision, focus, and clarity, check out my new book, Do Less Better: The Power of Strategic Sacrifice in a Complex World. In 2013, Musk unveiled an idea to revolutionize rapid transit, to create a submarine car, and a hyper speed jet. The grass is not growing under this leader’s feet.

Sports 100

Sports Ethics Travel Follow-up 100

In the CEO Afterlife

FEBRUARY 20, 2015

For more on culture, and strategic focus download a free introductory chapter of my new book Do Less Better: The Power of Strategic Sacrifice in a Complex World or check it out at amazon , Barnes & Noble or Chapters Indigo.

Long-term 100

Long-term Download CEO Objective 100

In the CEO Afterlife

JUNE 7, 2012

So I approached the maker and negotiated a deal whereby they would produce for me under a brand that I would create for a niche market – the tourist and gourmet trade. A long time ago, I’d bought some jam and fruit syrup from British Columbia’s Okanagan Valley. The quality of the product was outstanding. The branding wasn’t nearly as good.

Niche Marketing 206

Niche Marketing Brand Retail Company 206

Harvard Business Review

OCTOBER 9, 2014

For example, in many states, trade secrets now include lists of actual or potential customers and suppliers, as well as pricing lists and marketing strategies, making it virtually impossible for a former employee to compete over clients. The result may be less innovation and a depletion of human capital.

Incentives 13

Incentives Policies Innovation Human Capital 13

Harvard Business Review

JANUARY 12, 2011

A designated project space displaying these results at key milestones in the process will augment the creativity and decision-making power of your team and will serve as a crash course for stakeholders who need to be brought up to speed. Media:scape project room photograph courtesy of Steelcase Inc. Don't make the process a mystery.

Innovation 15

Innovation Brand Project Storytelling 15

In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Al thinks the stock market is pressuring the company for more top-line growth.

Ries 122

Ries Brand Hammer Marketing Strategy 122

In the CEO Afterlife

SEPTEMBER 19, 2011

by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. I valued the power of the big idea; big ideas facilitated growth on the brands I managed. Human Resources. Leadership.

Media 199

Media Brand Positioning Marketing Strategy 199

In the CEO Afterlife

AUGUST 15, 2011

The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Search My Site.

Class 122

Class Marketing CEO Advertising 122

Harvard Business Review

SEPTEMBER 11, 2012

We've seen success with a novel approach to talent engagement: an integrated HR-Marketing strategy that teams Marketing's brand messaging savvy with HR's internal perspective and expertise. But the pervasive influence of social media on the work world demands change in the way employers motivate and communicate with talent.

Marketing 8

Marketing Brand Benchmarking Marketing Strategy 8

In the CEO Afterlife

MARCH 18, 2015

Companies that appreciate the power of sacrifice also appreciate that ‘do less better’ is a winning strategy at both the corporate and functional level. Although Coca-Cola sales lag those of their food and beverage arch rival, Coke’s profit and market cap significantly outpaces Pepsi. That’s the secret to their brand power.

Apparel 100

Apparel Brand Franchising Competitive Advantage 100

In the CEO Afterlife

NOVEMBER 4, 2012

This human powered b t filter was a handy and powerful tool. Add to this volatile mixture the powerful accelerant of emerging digital technology and all hell breaks loose. Power down. Our compadres would pile into our cramped room to offer praise or constructive criticism. That was always a good feeling.

Advertising 265

Advertising Creativity Industry Bottom-up 265

In the CEO Afterlife

APRIL 22, 2015

For more on transformational leadership and change management, check out my new book, Do Less Better: The Power of Strategic Sacrifice in a Complex World. Because the right change at the right time and the right place, gets their companies to the future first.

Brand 100

Brand Core Competence Retail Advertising 100

In the CEO Afterlife

MARCH 3, 2014

But, in no way should this discount the power of boldness. Human Resources Leadership Marketing Strategy BP Culture Donald Trump Entrepreneurship Howard Schultz Life Mentoring Starbucks Vision' Caution is the operative word. Bold needs a qualifier, a partner. Donald Trump is bold. So is Howard Schultz.

Human Resources 214

Human Resources Airlines Marketing Strategy Discount 214

In the CEO Afterlife

JUNE 10, 2015

When one considers the power of culture at such notables as Google, Zappos, Amazon, and Twitter, there is good reason. Pundits are making the case that culture is the new means to the same end, using strategy as the foil. Smart strategic thought became the conduit for propelling companies to decades of top tier performance.

Strategy 100

Strategy Critical Success Factor McKinsey Retail 100