Harvard Business Review

JANUARY 24, 2012

Restaurant type two: You want to have a couple of special dinners during your travels so you've done some careful research prior to your trip. That may be fine, but it becomes a problem — a big problem — if all you have is hype that is driving customers to try a product that isn't good enough to inspire long-term loyalty.

PR 15

PR Long-term Metrics Short-term 15

Women on Business

JANUARY 24, 2011

For long-term relationship-building, be sure that your values and those of your clients mesh. Pitches MUST be short, which is more time-consuming than presenting long ones. Metaphors from nature, sports, and travel are very useful to generate repurposed solutions. Loyalty is paid for one way or another.

Press Release 100

Press Release Discount Sharpe Advertising 100

Strategy Driven

JANUARY 22, 2020

This will have an obvious negative impact on your business in terms of productivity and revenue potential. Businesses should also be aware that negative feedback travels extremely fast and far in the modern world, particularly via social media platforms. Take the time to get to know your customers and truly understand their needs.

Short-term 70

Short-term Customer Loyalty Advertising Long-term 70

Harvard Business Review

SEPTEMBER 1, 2011

In short, when you're relying on suspect data and looking backwards, your 'hit rate' is always going to be significantly diminished. In hockey if you know generally where the puck will be heading and how fast it will travel you're well on your way to victory through tactics. So what do you do?

Benchmarking 14

Benchmarking Maslow Analysis Trends 14

Harvard Business Review

NOVEMBER 6, 2015

The result was this : Using the search terms “ad blocker” and “Do Not Track,” we see that interest in Do Not Track trailed off while interest in ad blockers hockey-sticked. Now they can selectively choose what they allow websites to put in their browsers, which are people’s main vehicles for traveling online.

Advertising 8

Advertising CRM Long-term Short-term 8

Harvard Business Review

JULY 10, 2015

Companies have changed their tune and now make efforts to be sure people leave on good terms. He got a great reference from his former boss at McKinsey who talked about his openness and loyalty to the firm. Second, short stints no longer hurt a resume. Millennials are especially prone to short stays at jobs.

Short-term 8

Short-term McKinsey Long-term Open-book 8

Harvard Business Review

NOVEMBER 16, 2017

Do you have team members who might be able to cover some of your responsibilities in the short term? Still, even a short leave — just a few weeks — might be enough time. The experience “bred instant loyalty to the organization,” she adds. Are there friends or family who might be able to pitch in?

Crisis 8

Crisis Case Study Brainstorming Supply Chain 8

Joseph Lalonde

MARCH 14, 2018

It’s harder when I travel, but I’m getting creative when I have to dine out, and I know what foods are good for me, and which ones I need to avoid. Lastly, I do not forget to take care of myself by exercising and traveling. My quality of life dramatically improved when I began a short, simple morning ritual.

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

JUNE 12, 2018

For example, this happens when a consumer checks in with an app, such as Foursquare, at a location, such as a store or a restaurant, and then also tweets about what is happening in terms of an experience, incident, or service encounter. This can help increase short-term sales as well as build long-term brand loyalty.

Short-term 8

Short-term Brand Long-term Media 8

Harvard Business Review

JANUARY 16, 2014

Harvard happiness researcher Daniel Gilbert has shown that children don’t increase parents’ short-term happiness ; in fact, on a day-to-day basis, parents prefer almost anything (from watching television to exercising) to spending time with their kids. Grappling with divided loyalties can be challenging. “It

Christensen 14

Christensen Gilbert Short-term Long-term 14

Harvard Business Review

AUGUST 16, 2016

But in the rush to uncover and target the next transaction, many industries are quickly coming up against a disquieting reality: Winning the next transaction eventually yields only short term tactical advantage, and it overlooks one big and inevitable outcome. There is no sustainable competitive advantage in chasing the next buy.

Competitive Advantage 8

Competitive Advantage Credit Rating Short-term Long-term 8

Harvard Business Review

JUNE 24, 2016

Gothenberg, Sweden, is a long way to travel from Boston for a breakthrough idea in management — especially one that is more than 40 years old. End the practice of awarding business on the basis of price tag alone; instead, try a long-term relationship based on established loyalty and trust. Laura Schneider for HBR.

Deming 11

Deming Management Senge Taylorism 11

Harvard Business Review

OCTOBER 19, 2015

But research shows that loyalty is in decline. So what can marketers do with their loyalty programs to earn greater trust, commitment and advocacy? It takes a rethinking of what loyalty really means in a digital age. It takes a rethinking of what loyalty really means in a digital age. Loyalty needs to be reciprocal.

Loyalty 8

Loyalty Brand Customer Loyalty Airlines 8