Remove Management Remove Market Segmentation Remove Marketing Remove Project
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Transforming Commerce: Chief Commercial Officer Search

N2Growth Blog

This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

Trends 366
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Influencers Wanted

Coaching Tip

Executives say the influencers are sometimes already in jobs that reflect their skills—such as a project manager who works with several departments. Sources: The Wall Street Journal, February 12, 2014 and Management professors Adam Kleinbaum and Robert Cross. The result is often mapped out as a spider web of connections.

Influence 121
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The One GRAND Leadership Illusion That Sinks Organizations & Performance

The Empowered Buisness

A statement still widely used in many contexts, including management. Projecting outside circumstances (eg., It’s within your control to look for market segments or industries still in a growth mode. In the 1930’s, Alford Korzybski, in his book “Science and Sanity,” made a profound statement about human nature.

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What 40 Years of Research Reveals About the Difference Between Disruptive and Radical Innovation

Harvard Business Review

Entrants may target over-looked segments of the market with a product considered inferior by incumbent’s most-demanding customers and later move up-market as their product improves. Or, they may create markets where no market exists and turn non-consumers into consumers. This may happen in two ways.

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If You Don't Want To Influence Others, You Can't Lead

Harvard Business Review

When he was running a small division years ago, a manager we know, Christien (not his real name), promoted Laura to head a small group of designers. The division had just introduced a line of products aimed at an important new market segment. This isn't about projecting some image. It's about moving the goods.".

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Evade an Innovation Blackout

Harvard Business Review

To start off the project, I asked senior managers to see some data and to speak to the employees getting the work done. Templates needed to be completed, customer and competitor profiling refreshed, current performance figures confirmed, markets segmented, etc. No response. This all-out sprint lasted for weeks.

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Google, Don't Choose Micromanagement

Harvard Business Review

If your company had just announced a 27% increase in revenues in this market, you'd probably be quite happy. And you'd think the market would be, too. Like many other companies that have a core product line, Google is struggling to find its next market. Giddy even. But, for Google, analysts seem decidedly unhappy. And so on.).