Harvard Business Review

JUNE 26, 2012

To start off the project, I asked senior managers to see some data and to speak to the employees getting the work done. Templates needed to be completed, customer and competitor profiling refreshed, current performance figures confirmed, markets segmented, etc. No response. This all-out sprint lasted for weeks.

Innovation 12

Innovation Budgeting Market Segmentation Bottom-up 12

Harvard Business Review

APRIL 22, 2011

While we often measure and manage the latest "what" in business — the leaf — the thing that creates high performance growth is the underlying "how" — the river. Google's founders knew before they launched that they were entering a highly competitive market segment. It's what a 20th century manager would do.

Micromanagement 15

Micromanagement Open-book Parcell Innovation 15

Harvard Business Review

NOVEMBER 10, 2015

In a recent Sloan Management Review article, Dartmouth professor Andrew King asked “ How Useful Is the Theory of Disruptive Innovation? In particular, Christensen’s research offers a powerful lens for understanding why incumbents so often lose to upstarts attacking from the low end of the market.

Disruptive Innovation 8

Disruptive Innovation Innovation Christensen Henderson 8

Strategy Driven

SEPTEMBER 3, 2018

Earning $20,000 from a project is great, but the amount isn’t as useful when you have $15,000 worth of expenses to pay before your invoice for that project clears. Adding a product that is aimed at different market segments is a good start. Risk management is a natural part of running a small business.

Insurance 50

Insurance How To Finance Market Segmentation 50

Harvard Business Review

AUGUST 30, 2012

For example, employees wanted more transparency and say in project prioritization. This company has demonstrated a repeated pattern of 3- to 5-year cycles where it launches a change program, takes awhile for managers to get behind it, and then more time to get it funded. After four months of meetings, the VPs surfaced even more issues.

Company 8

Company COO CFO Insurance 8

Harvard Business Review

NOVEMBER 26, 2013

The vast majority of your marketing data, whether from purchases or surveys, tells you about your business customers’ past behaviors. Your job as a manager is to know what your customers will do next month or next year. But the past is over. Who has data about the future? Your salespeople, that’s who.

Competitive Intelligence 8

Competitive Intelligence Discount Market Segmentation Tactics 8

Harvard Business Review

NOVEMBER 20, 2015

Manage culture by setting expectations appropriately. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. Manage the arduously long sales cycle. One of the most important realities of tapping into supply chains is: it takes time.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8

Harvard Business Review

SEPTEMBER 21, 2011

A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). Projects succeed or fail based on whether they deal adequately with potential pitfalls and obstacles. And when does it make more sense to focus on the bigger picture ?

Word of Mouth Marketing 13

Word of Mouth Marketing Transportation Market Segmentation Advertising 13

Harvard Business Review

SEPTEMBER 7, 2018

Google Fiber, as the effort was named, entered the access market intending to prove the business case for ultra-high-speed internet. After deploying to six metro areas in six years, however, company management announced in late 2016 that it was “pausing” future deployments.

Succession 8

Succession Construction Short-term Long-term 8