Women on Business

AUGUST 1, 2012

Guest Post by Laura Ries (learn more about Laura at the end of this article): Talk about “having it all.” I studied marketing at Northwestern. After graduation, when I was looking for a job, I approached the man who wrote the marketing bible, Positioning: The Battle for Your Mind. About the Author.

Ries 233

Ries Brand Career Hammer 233

Harvard Business Review

JULY 11, 2011

Yet several of them — Seth Godin, Eric Ries, and Gary Vaynerchuk — have recently published traditional, paper books. But these serial-entrepreneurs-turned-authors think that they can also make their traditional books compelling to tech-savvy readers by using 21st-century production, distribution and marketing strategies.

Ries 9

Ries Godin Marketing Strategy Brand 9

Harvard Business Review

MARCH 15, 2013

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. For over twenty years, I have had a front row seat to this revolution in marketing. How does an agency stay ahead of the curve?

Marketing 10

Marketing Brand Advertorial Advertising 10

Harvard Business Review

APRIL 23, 2014

It’s a framework for entrepreneurs, building on “The Lean Startup” by Eric Ries. There is a lot at stake here for GE’s operations strategy. They became a tight group as they went down to the factory floor and built products together and looked at market research together. General Electric Operations Strategy'

Ries 11

Ries Waterman Finance Competitive Advantage 11

Harvard Business Review

JUNE 13, 2014

Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. Approaches like these overlook the importance of brand strategy as the foundation for a successful launch.

Brand 9

Brand Ries Entrepreneur Agility 9

Harvard Business Review

APRIL 2, 2013

They have marketing departments retaining outside social media consultants. They pay content marketing firms to write company blogs and produce YouTube videos. While social platforms like Facebook and Twitter are massively popular, they're so topically diffuse that they can be poor places to target and market products to your audience.

Ries 8

Ries Brand Early Adopters Media 8

Harvard Business Review

OCTOBER 30, 2017

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup. So what happened? In fact, what happened is activist investors.

Ries 8

Ries Long-term Short-term Price 8

Harvard Business Review

APRIL 26, 2013

In my eyes, the work Steve Blank, Eric Ries, and others have done to provide a cogent, accessible frame around the academic concepts of emergent strategy is one of the most important contributions to the innovation movement over the past few years. Corporate leaders can take steps to encourage this kind of market-based learning.

Ries 8

Ries Telecommunications Business Model Competitive Advantage 8

Harvard Business Review

MAY 9, 2016

We can still see the “brand as object” model in the American Marketing Association’s definition : “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Marketers have an opportunity to redefine brand roles in every industry.

Brand 8

Brand Airlines Health Care Trout 8

Harvard Business Review

MARCH 22, 2011

They worked on numerous initiatives in large, growing markets that were adjacent to or somewhat related to HP's existing business. But they only looked at opportunities in what were already billion dollar markets. They then researched and analyzed the markets, segmented them, and developed products. Their ideas made sense.

Ries 11

Ries Agility Market Segmentation Christensen 11

Harvard Business Review

JULY 16, 2013

Most of the executives I meet with, regardless of their industry, now promote UX as key to their product strategy. They recognize that as UX eclipses traditional brand marketing, they need to be more hands-on with their products. Fortunately, there is a great training ground for new UX leadership: the startup market.

Leadership 11

Leadership Ries CEO Productivity 11

Harvard Business Review

NOVEMBER 22, 2012

Sometimes, it seems they've always loomed large: for decades, Michael Porter has been synonymous with strategy, and John Kotter with change management. One minute, you've never heard of Eric Ries , and the next he's on the cover of Inc. Other times, the explosion onto the scene is fast and furious.

Reputation 9

Reputation Case Study Ries Kotter 9

Harvard Business Review

OCTOBER 3, 2014

When CEOs set out to conquer new markets or undertake billion-dollar acquisitions, we’d hope they’d at least sought out some consensus from their trusted advisors. We hope they’d be as sure as possible that their teams are ready, that their strategies are sound, and that they’d done their diligence. Consensus is a powerful tool.

Consensus 13

Consensus Innovation Company Ries 13

Harvard Business Review

FEBRUARY 13, 2017

So you look at past projects, gather and analyze relevant market data, make predictions about how much revenue you’ll be able to generate, decide what resources you’ll need, and set milestones to reach your targets. You’re working on a new venture and you know you’ve got to create a plan to execute it. Not so fast.

Planning 9

Planning Benchmarking Project Competitive Advantage 9

Harvard Business Review

NOVEMBER 13, 2017

In 2001 the list of companies with the highest market caps was dominated by blue chips. The market now rewards the long-term vision and continual investment in new growth represented by these younger enterprises. Besides exposing existing markets, a TAP mindset uncovers potential opportunities before there’s a market for them.

CEO 8

CEO Consensus Management Metrics 8

Harvard Business Review

MAY 30, 2018

You’re probably familiar with the “minimum viable product” of Eric Ries’ Lean Start-Up fame; but here I’m talking about the acronymically identical “minimum viable pilot.” Sponsored by Accenture Strategy. Think “lean pilots.” ” Insight Center. Competing in the Future.

KPI 9

KPI Innovation Ries Banking 9

Harvard Business Review

AUGUST 16, 2016

When my publication, Innovation Leader, surveyed 170 executives who work in R&D, strategy, and new product development roles at large public companies, we found that 82% said they’ve already deployed some elements of the lean startup approach. Show customers barely-working products with rough edges?

Company 8

Company Airlines Ries Survey 8