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5 Reasons Using A PR Firm For Your Business Should Be On Your List In 2023

Strategy Driven

Also known as PR, this is a fantastic way for many businesses to establish direct contact with their audience. But what does a PR firm do for a SaaS company? Creating a positive image for your brand is a very vital component of public relations from the start and it has always been this way. Public Relations is a good option.

PR 98
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Weekly Round-Up: Advancing Racial Equity, Inclusivity While Working Virtually, The CEO's Biggest Awakening, Leadership Transparency

leaderCommunicator

As we move forward through the COVID-19 pandemic and social crises, we wanted to share a few of the most thoughtful and compelling resources to help you respond courageously and compassionately as leaders, and take positive action as an organization.

PR 144
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Tips for Announcing Bad News

thoughtLEADERS, LLC

Today’s guest post is b y Thomas Mustac, Medical & Health Industry Specialist — Otter PR We’ve all been on both ends of this uncomfortable conversation starter: “I have good news and bad news — which do you want first?”

PR 81
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Capturing (positive) attention for your brand

Women on Business

Use words that show, not tell, what you do, and that aren’t a “given” for someone in your field/position. Good PR begins with you. Include your social media URLs and a professional, web-ready headshot. Seek descriptors that pinpoint your talents accurately and find opportunities to provide concrete examples.

Brand 246
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New Tool Aims To Change How We Measure PR

The Horizons Tracker

The tool is designed to help organizations evaluate relationships in both positive and cooperative environments, as well as in times of conflict and crisis. It assesses each relationship based upon the stance of the organization on a particular topic, alongside the stance of the relevant stakeholders on the same topic.

PR 74
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How To Navigate The Ever-Changing Public Relations Landscape

Eric Jacobson

Read this book if you a PR professional needing to understand the modern PR world. Understand what is in this book if you are a leader and want to effectively work with the PR professional on your team. I believe that public relations is uniquely positioned to address that need.

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First Look: Leadership Books for July 2021

Leading Blog

Creating and sustaining trust does not, Sandra Sucher and Shalene Gupta show, come from "reputation-building" and PR but by being the "real deal," creating products, services, and technologies that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not.

Books 307