2010 Ethics Marketing Price 
Lead on Purpose
DECEMBER 10, 2009
Whether you want to pay the price to reach the leadership level of your dreams is the real question you need to sort out. Working with people on other teams, spending time with customers and understanding your markets take a lot of time. In their recent Wall Street Journal article Do You Really Want to be a Leader?
Women on Business
JANUARY 15, 2011
Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. Many of my customers struggle with the issues of pricing to be competitive and also maintaining a viable profit margin. By Barbara Weaver Smith I first published this discussion six months ao.
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Lead on Purpose
DECEMBER 15, 2009
What matters in 2010? Seth Godin , marketing guru and thought leader, did a cool project where he brought together more than seventy “big thinkers&# to write the ebook What Matters Now. Help them out; you will be the beneficiary. Read Seth’s post about the ebook here. Theme: Digg 3 Column by WP Designer.
Rich Gee Group
JANUARY 4, 2011
It’s a high-end establishment, most of their prices are top dollar (even the sale items), but I like going there because they always have the best clothing. In fact, they had the same pricing they always do, but in addition, they offered free dessert for my whole family — no charge — wishing us a very happy new year.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Rich Gee Group
OCTOBER 28, 2010
Jet Blue does it with customer service and price (and great seats!). Trader Joe’s excels in products, price, and customer service. Next Step: Look at your pricing, your product, or your customer service and tweak a bit. Nordstrom’s excels in customer service and quality. Get where I’m going? Unported License.
Rich Gee Group
OCTOBER 29, 2010
Who are the best salespeople that can educate you on the Z4 and get you the best price? Investigate alternatives to the Z4 – cheaper, better, other brands. What are the best dealerships? How much will insurance be? What is the resale value? Lease or buy? Return policies? Warranties? Set up goal markers to check off during this process.
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