Eric Jacobson

JUNE 21, 2023

With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Be sure to visit both her website and her blog.

Brand 65

Brand Leadership Marketing Strategy Media 65

In the CEO Afterlife

OCTOBER 23, 2011

The Essence of Strategy (Part 1). by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’ve always loved strategy. People worry that strategy slows a company down and limits growth opportunities. 4 Responses to The Essence of Strategy (Part 1).

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. December 2011. August 2011.

CEO 204

CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. In my day, I started with strategy. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. May 23, 2011 at 4:50 pm. Main menu Home.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

DECEMBER 4, 2011

by John • December 4, 2011 • Leadership , Life • 2 Comments. And although pundits continue to encourage entrepreneurial thinking for stagnating mega-businesses, these bureaucracies can’t break from risk-averse management. Their marketing teams research everything to death. December 4, 2011 at 12:54 pm.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Combe in 1949.

Brand 170

Brand CEO Stage-Gate Marketing 170

Great Leadership By Dan

SEPTEMBER 17, 2013

I remember him telling me that he considered himself just to be a “professional manager.”. I am not surprised he picked this topic as he is charged in growing Unilever’s businesses in emerging and highly VUCA-prone markets. To download copies of the 2011 Global Leadership Forecast, visit: [link]. He has done a masterful job.

Globalization 221

Globalization Talent Management Benchmarking Participative 221

In the CEO Afterlife

MAY 1, 2011

by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. October 9, 2011 at 6:50 am. It’s not just that they are lousy people managers. If they can be labeled in ways other than as sociopaths, e.g., under-skilled, they can be managed. We look at ways to manage around them. August 2011.

CEO 152

CEO Human Resources Brand Middle Management 152

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Combe in 1949.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

APRIL 4, 2011

by John • April 4, 2011 • Leadership , Strategy • 0 Comments. I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction and the only contrarians would be members of the flat earth society. December 2011. November 2011. October 2011.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

SEPTEMBER 6, 2011

by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. After all, I had come up through the marketing ranks. September 24, 2011 at 3:56 pm.

CEO 162

CEO CFO Human Resources Real Estate 162

Women on Business

JANUARY 11, 2011

Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex. It help to get right decision and preparing future business and marketing strategies.

Press Release 167

Press Release Discount PR Marketing Strategy 167

In the CEO Afterlife

APRIL 14, 2011

by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. I’ll take an educated guess and say that P&G and Unilever top management knew absolutely nothing of the conspiracy until the regulators came knocking. Years ago, I faced this issue in the intensely competitive coffee market.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

MARCH 27, 2011

. ‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. Most CEOs want their companies to do things right because that’s a sign of good management. Clout is the strategy. December 2011. November 2011.

CEO 100

CEO Human Resources Bureaucracy Brand 100

Strategy Driven

MARCH 27, 2011

The 21st-century CMO : How Digital Marketing is Driving Organization Transformation. Learn how to take full ownership of customer experience management. This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts.

Marketing 50

Marketing Organization Resources Marketing Strategy 50

In the CEO Afterlife

MARCH 7, 2011

by John • March 7, 2011 • Life , Marketing • 0 Comments. One of my marketing managers recommended the company join Rick’s sponsorship group. The result: for the Man in Motion World Tour, $122,247 from Nabob Coffee; for Nabob Coffee, a staggering three-share point growth in national market share.

CEO 100

CEO Brand Human Resources Marketing Strategy 100

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. July 25, 2011 at 6:19 am.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

JULY 10, 2011

by John • July 10, 2011 • Leadership , Strategy • 0 Comments. December 2011. November 2011. October 2011. September 2011. September 2011. August 2011. April 2011. March 2011. February 2011. link] #branding #marketing #advertising #design Follow Me on Twitter.

CEO 112

CEO Productivity Products Company 112

In the CEO Afterlife

AUGUST 29, 2011

Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Tactics are often misconstrued as strategies.

Strategy 131

Strategy CEO Company Competitive Advantage 131

Strategy Driven

APRIL 17, 2013

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business? Writing is a key element of marketing.

Marketing 50

Marketing Press Release Consultative Brand 50

In the CEO Afterlife

MAY 16, 2011

by John • May 16, 2011 • Leadership , Strategy • 3 Comments. Articles on strategy and culture were my favorites, many of which I scribed in pencil on a piece of paper that my secretary typed for posterity – oh my, that sounds archaic. Excessive layering kills ideas before they get to top management.

CEO 133

CEO Innovation Education Brand 133

Women on Business

JANUARY 15, 2011

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. So I’ve spent some time exploring best practices and considering what we should recommend in this market. This little book offers 57 ways to manage your fee structure to your advantage.

Price 133

Price Press Release Discount PR 133

In the CEO Afterlife

JULY 20, 2011

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. October 25, 2011 at 8:46 pm. If only more CEOs, Managers and Employees were this determined to work with integrity in what they do and stuck to these ideals, the world would be a much different place. December 2011.

Advertising 155

Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

AUGUST 7, 2011

by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. I’ve also written a historical novel, although I’m still trying to find a publisher who isn’t afraid to invest in a newbie, grey-haired writer in a market going through drastic change. December 2011. November 2011. October 2011.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

AUGUST 23, 2011

by John • August 23, 2011 • Life • 4 Comments. My intent was to write about business, life and writing - 30 posts later, I’ve managed but one post on life (Lessons from 9-year Olds) and one on writing (Branding the Aspiring Novelist). August 25, 2011 at 7:51 pm. August 25, 2011 at 10:21 pm. December 2011.

Crisis 100

Crisis CEO Brand Apparel 100

Women on Business

DECEMBER 17, 2010

I take it as a marketing given that a business should be utilizing internet Social Media opportunities if – and this is a big IF – that business has a desire to be known farther afield than its own geographical neighborhood. Having a Page for my business on Facebook made sense for my marketing plan. But Oh My Gosh!

Media 198

Media Press Release Discount PR 198

Strategy Driven

JANUARY 20, 2011

Special Edition 54 – An Interview with Gail Martin, author of 30 Days to Social Media Success explores approaches to effective business marketing using social media outlets such as Twitter, LinkedIn, Facebook, and blogging; marketing that drives traffic and ultimately results in increased sales.

Media 57

Media Newsletter Tools Diversity 57

Strategy Driven

SEPTEMBER 27, 2013

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. The systemic nature of marketing strategy depersonalizes their audience by using language that groups customers into segments and tar¬gets. The Powerful Role of Trust. The Sincere Company.

Aaker 65

Aaker Short-term Marketing Benchmarking 65

Strategy Driven

NOVEMBER 12, 2010

Community Marketing becomes strategic to a respected organization. Actually, a Community Marketing strategy helps define the business purpose and elevates the concept. Figure 1: The Community Marketing Strategy The relational diagram involves the entire spectrum of people. Relational Leadership is people-centric.

Leadership 51

Leadership Newsletter Learning-by-Doing Critical Success Factor 51

Strategy Driven

APRIL 8, 2011

There are two ways to compete in existing markets – gaining brand preference and making competitors irrelevant. Most marketing strategists perceive themselves to be engaged in a brand preference battle. Whole Foods Market. Defining and Managing the Category or Subcategory. Brand Relevance.

Brand 56

Brand Aaker Six Sigma Short-term 56

Strategy Driven

NOVEMBER 29, 2010

If you’re using the same old marketing strategies today because they brought in business in years past, you’re in danger of being pummeled by your competition. Combine social media with traditional marketing techniques for breakthrough results! Perfect your marketing mix and win with …And the Clients Went Wild!

Wilde 62

Wilde Tactics Advertising Brand 62

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The reason: a fundamental flaw in the management process that is supposed to renew brand health. Did you like this?

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

JUNE 19, 2011

A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Today, we represent a marvelous marketing opportunity. Aha,” say the savvy marketers. The world’s best marketers are on to us. June 21, 2011 at 5:57 pm.

Advice 147

Advice Marketing Marketing Strategy Brand 147

In the CEO Afterlife

SEPTEMBER 19, 2011

by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. I valued the power of the big idea; big ideas facilitated growth on the brands I managed. October 2, 2011 at 5:54 am.

Media 199

Media Brand Positioning Marketing Strategy 199

Harvard Business Review

OCTOBER 25, 2013

But marketing plays a broader role in shaping a brand. It does not just manage to get a brand into a customer’s consideration set; it powerfully influences which aspects of that brand the customer notices and experiences. Good marketing helps ensure that brands are meaningful, different, and salient.

Apparel 8

Apparel Brand Sports Advertising 8

Harvard Business Review

DECEMBER 14, 2018

Writing in the Sloan Management Review, Boston College professor Gerald Kane noted that 87% of executives surveyed indicated that digital technologies will disrupt their industries to a great or moderate extent. Starting in 2011, Mercedes chose to develop direct distribution capabilities for electric bicycle sales under its Smart brand.

Strategy 8

Strategy B2B Insurance Business Model 8

Harvard Business Review

NOVEMBER 21, 2011

Retailers face several challenges as they enter the 2011 holiday season. Many retailers are responding with across-the-board price promotion strategies. Is the category a hedge, an investment with a greater benefit payoff or a cost to be managed? This blog post is part of the HBR Online Forum The Future of Retail.

Retail 14

Retail P&L Merchandising Hedge 14