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I’m Already Doing Marketing and Advertising. Do I Really Need Public Relations Too?

CEO Insider

With my new book PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, my goal was to demystify the often-misunderstood public relations industry by answering questions frequently posed by business leaders in an “advice column” format. Do I Really Need Public Relations Too? appeared first on CEOWORLD magazine.

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Taking It Public: Top 5 Things You Should Know About PR Firms

Strategy Driven

If so, then you need to consider hiring one of the many PR firms on the market to help you start establishing your brand a little better. If you’ve never ventured into the marketing world, however, the market for public relations firms can be a tough one to navigate. PR is All About Storytelling.

PR 118
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Make It, Don’t Fake It with Sabrina Horn

Let's Grow Leaders

6:50 – When “fake it until you make it” is legitimate and helpful advice. 31:07 – How effective leaders can use PR for their organization, brand, or team from a place of integrity. .” 31:07 – How effective leaders can use PR for their organization, brand, or team from a place of integrity.

PR 519
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How Mass Layoffs Affect Corporate Brands

The Horizons Tracker

A new study by researchers from KLU, Tilburg University, and KU Leuven looks into this and gives clear advice on how to communicate layoffs. “If, on the other hand, companies send out a lot of PR and CSR messages in parallel with the layoff, this average damage to the brand can be significantly contained.”

Brand 97
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7 Types Of Marketing You Can Do Yourself

Strategy Driven

You don’t need to hire a marketing company to promote your business. Whilst creating adverts and designing packaging are probably best left to professionals, there are many other forms of marketing that can be easily DIYed. Here are just 7 types of marketing that you can do yourself. Networking. Social media.

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How To Navigate The Ever-Changing Public Relations Landscape

Eric Jacobson

These expert practitioners share their real-life world stories, advice and the actions they took to be successful. Read this book if you a PR professional needing to understand the modern PR world. Understand what is in this book if you are a leader and want to effectively work with the PR professional on your team.

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Books Every Professional Woman Should Read

HR Digest

The authors, through this book, give inspiration and practical advice, which is very much required for becoming a professional. The best advice on being a professional comes from experience, and the writer has it in tons. The best advice on being a professional comes from experience, and the writer has it in tons.

Books 116