N2Growth Blog

OCTOBER 25, 2010

MIT Technology Review The Massachusetts Institute of Technology’s magazine of innovation promotes “the understanding of emerging technologies and their impact on business and society.&# Inc.com Inc. magazine’s offering of information, products, services, and online tools for business or management.

Directory 167

Directory Magazine Blog Brand 167

Strategy Driven

APRIL 18, 2019

In a recent study by CMI, it was shown that businesses that had a clear content marketing strategy written down had five times more chances of being successful. Conversely, only 39% of B2B marketers said that they had one. You also need to have a clear and documented content strategy and make sure that everyone is aware of it.

Content 50

Content Marketing How To Audience 50

Mills Scofield

FEBRUARY 8, 2013

Last month, we learned about Geneca's journey into creating a culture of innovation within the company. Now we can learn about their journey into sharing their talents and treasures with their community. Just goes to show what great leadership can do! The benefits of the program were undeniably compelling so I dug further.

Ryan 130

Ryan PR Project B2B 130

Miles Anthony Smith

NOVEMBER 7, 2019

Siege Media stands out from the rest by innovating the way they create their content. TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

APRIL 29, 2016

Reaching these lofty projections over the next four years, however, will require a fundamental reorientation in the way that technologists and product designers work together to create successful “connected” personal devices and home appliance products. applications pushed technology to address B2B market requirements.

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

MAY 18, 2018

In a digital deal, the acquiring company pursues technologies or capabilities it does not possess. How B2B Companies Can Grow with Ecosystem Orchestration. Technology can make a significant impact on the success of M&A, from enabling an accelerated and better-informed deal process to improved post-merger integration.

Technology 8

Technology Strategy Content Survey 8

Harvard Business Review

SEPTEMBER 25, 2014

In effect, you give these people the right to participate in your innovation process and influence its final outcome. This sort of collaboration has been well-documented in the B2C context (where it’s often called “crowdsourcing” or “co-creation”), but we see it in B2B companies as well.

B2B 8

B2B Workshop Chemicals B2C 8

Harvard Business Review

SEPTEMBER 26, 2011

The innovation came about because Laird aspired to surf a deepwater reef break on the north shore of Maui called Peahi, or Jaws, where waves can reach 120 feet high. But coffee has seen other innovations, too. Much of Keurig's success comes from its superior brewer technology and wide variety of K-Cups.

B2C 12

B2C Strategy B2B Waterman 12

Harvard Business Review

NOVEMBER 27, 2018

Clearly these leaders believe that digitalization offers exciting new, technology-enabled ways for organizations to engage with stakeholders, deliver a superior experience across the life cycle of their business, manage costs, and improve productivity. Digital business also is creating new challenges for information and technology (I&T).

Supply Chain 8

Supply Chain Content CIO Business Model 8

Harvard Business Review

AUGUST 21, 2012

Social technologies — the software and services that make it possible to show off your vacation pictures to all your Facebook friends and follow your favorite team tweet by tweet — are not just giant time sinks that keep your employees from getting their work done. How's this for counter-intuitive? trillion annually.

Media 15

Media Productivity Products Technology 15

Harvard Business Review

SEPTEMBER 9, 2014

About two-thirds were in B2B businesses.). HBR: Is new products’ high rate of failure really a pricing problem, or does it reflect a more fundamental innovation problem? Of course, the pricing is always what signals the problem, but behind that it is how the innovation process is set up. Externally, the reasons vary by industry.

Price 8

Price Productivity Products Simon 8

Harvard Business Review

JANUARY 27, 2015

This focus can make their path much more difficult, and dramatically reduce their chance of success. Instead, B2B entrepreneurs should focus their efforts on small businesses. So look for industries where upfront costs are high and new technology could offer similar services with little or no upfront commitment.

B2B 8

B2B Disruptive Innovation Short-term Entrepreneur 8

Harvard Business Review

AUGUST 12, 2016

Stop for a minute and think of some of the most successful German companies. This success is no blip. What makes the companies so successful? The German Mittelstand is at the forefront of a modern management model that builds flatter, more-innovative, and more-networked enterprises. We sell shovels to gold seekers.”

Industry 8

Industry Long-term Short-term Class 8

Harvard Business Review

FEBRUARY 22, 2016

The business purpose of greater employee engagement and empowerment is not happier employees but people who are more productive, innovative, and accountable for the choices they make. Successful organizations expect healthy returns on their investments. How technology is changing the way we work. Free us up to sell. Empower us.

Compliance 8

Compliance B2B Report ROI 8

Harvard Business Review

OCTOBER 5, 2015

These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies. The tension between human-driven and technology-driven capabilities is often miscast, positioning automation as a threat to the people that drive our industry. Humans and Automation.

Media 8

Media Advertising Audience Technology 8

Harvard Business Review

AUGUST 3, 2016

Consider the core mission of the modern IT department: Taking in all the technology “mess” (often from several different divisions), developing the necessary competencies, and delivering savings and efficiency to the company. Enter data and analytics, which provide an opportunity for such innovation.

Operations 8

Operations Agility Chemicals Supply Chain 8

Harvard Business Review

MAY 11, 2016

One of the oldest business models in the world is using new technology to trample traditional businesses, drive innovation, and create new and immense sources of value. Many successful matchmakers violate the rules of pricing that every beginning econ student learns.

Participative 8

Participative Business Model IPO B2B 8

Harvard Business Review

OCTOBER 10, 2014

The key to a successful content channel is that you have engaging content that is relevant and valuable, and that you are using all available data to personalize the experience for the user. We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

JUNE 21, 2012

Thus, at this point, it is unable to develop and innovate the sort of software that could realize the full potential for customer advocacy and engagement on its platform. Needed: A Customer Advocacy Apps Exchange. That said, two major challenges exist: Facebook is a platform, with just a few thousand employees.

Real Estate 9

Real Estate Conference Software Content 9

Harvard Business Review

MARCH 22, 2017

Is it more imagination or innovation? Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. In the past, marketing measured success by sticking to budgets and winning creative awards. What makes marketing creative? The results?

Creativity 10

Creativity Marketing Agility Budgeting 10

Harvard Business Review

MARCH 12, 2012

I recently participated in a spirited panel discussion with Bruce Brown, Procter & Gamble's Chief Technology Officer, and Erich Joachimsthaler, Vivaldi Partners' managing director and CEO. Success can require experimenting with new ways to market, distribute, offer post-sales support, and more. The full Webinar is available here.

Marketing 12

Marketing Hedge Chief Technology Officer Supply Chain 12

Harvard Business Review

NOVEMBER 15, 2013

China leads the world in population, and probably in sheer numbers of entrepreneurs as well, but does it lead the world in innovative dreams? Dreams power innovation, and innovation is key to all of our futures, but who’s dreaming on China’s behalf? So, where are those innovation dreams coming from, and what are they like?

Entrepreneur 8

Entrepreneur Proposal Stage-Gate Disruptive Innovation 8

Harvard Business Review

MAY 30, 2016

Creative retailers are using the new technologies to innovate just about everything stores do from managing inventory, to marketing, to getting paid. It is about devising retail models that work for people who are making increasing use of a growing array of Internet-connected tools to change how they search, shop, and buy.

Retail 8

Retail Real Estate B2B CFO 8

Harvard Business Review

JUNE 17, 2014

Organizations worldwide are increasingly using design to drive growth and innovation. A notable example I witnessed was when a VP of R&D was bent on using a new machine technology that made ingredients inside a package look twisted like a chocolate and vanilla soft serve ice cream.

Supply Chain 8

Supply Chain Software B2B Brand 8

Harvard Business Review

DECEMBER 13, 2017

Defining and tracking success metrics. These PMs excel at reflecting on where each of these competencies contributed to the success or failure of their products and continuously adjust their approach based on customer feedback. Pricing and revenue modeling. Company Fit. Not necessarily.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

MARCH 26, 2015

Use risk data as an avenue for innovation. The marketing and sales team of one major technology vendor, for instance, partnered with risk to assemble a range of financing packages to help its mid-market clients fund upgrades, manage invoice payments, and smooth cash flows. Gauge and influence a customer’s “next best action.”

Credit Scoring 8

Credit Scoring Risk Management Finance Marketing 8

Harvard Business Review

JUNE 30, 2015

As a result, we can rapidly innovate and improve our products. Slowly but surely, these same techniques are being brought to the B2B space, and to health care. The problem is that practices on the whole aren’t very successful at establishing and maintaining this essential connection with their patients. Insight Center.

Health Care 8

Health Care Benchmarking Short-term Gordon 8