In the CEO Afterlife

JULY 24, 2011

The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. Marketers operate in a dynamic world. ABSOLUT could not have found a better replacement brand custodian.

CEO 100

CEO Advertising Brand Creativity 100

Harvard Business Review

AUGUST 23, 2018

That fear drives their companies to invest millions into coming up with breakthrough innovations. If innovation projects are going to succeed, they’ll need to survive a handoff from an innovation team to an execution team. These labels also nicely describe the phases of innovation: Explore, Scale, and Optimize.

Project 8

Project Innovation Team Stage-Gate 8

Harvard Business Review

AUGUST 25, 2016

Organizations I work with increasingly struggle to straddle two painfully polarizing operating principles. But the managerial and operational ability to act on that data-driven information may not. Mapping these networks creates visibility and clarity for stakeholders and top management alike.

RACI 8

RACI Agility Brand Management Decentralization 8

Harvard Business Review

NOVEMBER 25, 2013

Indeed, even organizations where top management keeps their eyes glued to KPI-driven dashboards have trouble agreeing on what their Top Ten Most Important Customer/Client 80/20 analytics should be. Should management refine and dig deeper into existing 80/20 KPIs? is the challenge top management needs to both ask and rise to.

Due Diligence 11

Due Diligence KPI Loyalty Information Technology 11

Harvard Business Review

JANUARY 23, 2013

His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8

Harvard Business Review

JUNE 6, 2013

First, other global firms have a deep bench of seasoned brand strategist supported by rich and varied set of brand management systems and tools that are lacking in Chinese firms. Both are largely based on the brand management effort pioneered by P&G some 75 years ago and extended by the many P&G progeny.

Brand 8

Brand Globalization Brand Management Long-term 8

Harvard Business Review

MARCH 29, 2012

A 2011 IBM study of over 3,000 CIOs revealed that CIO-CEO alignment is stronger than ever, with traditional companies aggressively investing in technology innovation. A few years ago, community managers did not exist. In recent years, incumbents have fought back.

Technology 14

Technology Venture Capitalist CIO ROI 14

Harvard Business Review

JANUARY 23, 2014

A few years ago Dave Ulrich, a management thought leader from the University of Michigan, made a comment I found both insightful and profound: “ Every leader needs to have a model of organization design.” An effective organization design model guides a manager in answering five fundamental questions in a thoughtful and well-integrated way.

Ulrich 8

Ulrich Cost Efficiency Consultative 8

Harvard Business Review

MAY 31, 2011

As a facilitator, the CMO group at Nestle operates centers of excellence around topics such as the Hispanic market, mom & kids, and Walmart which are shared across silos. Too often silos are constrained and fail to create brilliant offering or marketing innovations. In fact team building can be the primary objective.

Brand 14

Brand Aaker Objective Team Building 14

In the CEO Afterlife

OCTOBER 17, 2011

So, wouldn’t you expect a heck of a lot more company attention to commercial brands? Wouldn’t you expect greater care in stewarding brand identity, personality, positioning, single-mindedness, and strategic consistency? Wouldn’t you expect more innovation? The blemish is the abdication of brand attention by top management.

Brand 168

Brand CEO Stage-Gate SWOT 168

N2Growth Blog

JUNE 11, 2010

I created a successful language school in the 70s, the old way, of course, literally, physically knocking on corporate doors and asking to speak to the training manager. link] Social Influence Measurement – Tools, Resources & Commentary | Digital Marketing Blog // Digital Operative [.] Long road ahead.

Media 357

Media Influence Blog Real Estate 357

Harvard Business Review

AUGUST 20, 2012

More and more companies I see these days are making strategic process changes to drive unprecedented business model innovation. Consumer packaged goods manufacturers are monitoring social media to get real-time information on their customers' perceptions and share it with brand managers.

Business Model 15

Business Model Process Innovation Media 15

Harvard Business Review

JULY 24, 2014

A brand can’t just be a promise; it must be a promise delivered. And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. Brands may drive communications activities, but little else. Smart companies form brand councils to meet this leadership imperative.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

NOVEMBER 1, 2013

Physicians own and operate these medical groups and hold seats on the foundation’s governing body. Although the initial funding of the ACO may come from a hospital or insurance company, the ACO repays this investment by generating an operating margin. The medical group must be owned and operated by its physicians.

Organization 8

Organization Chief Executive Officer Health Care Insurance 8

Harvard Business Review

AUGUST 5, 2013

Over the next two years, this change in how sales people interact with customers will redefine what the product content will be, how the sales staff will use a new CRM platform to record visits online, and how new insights will be derived from these interactions across sales, marketing, and brand management — ultimately driving decisions.

Organization 8

Organization CIO Compliance CRM 8

Harvard Business Review

FEBRUARY 16, 2011

Netflix's Reed Hastings snagged the top slot for his ability to successfully manage a winning business while launching and driving its competitor (in his case, Internet-based movie rentals) with equal zeal. But the CEO who took first place this year was singled out for what seems to be an entirely new and noteworthy type of leadership.

Parcell 11

Parcell CEO Airlines Trends 11

In the CEO Afterlife

APRIL 10, 2011

Sixty-five innovative operations - four in the state of California alone. So why don’t they reduce the number of operations? EA says that would stifle innovation. The leaders of these companies aren’t ‘managing the store’; they’re building new stores. Check their market cap and reputation for innovation.

CEO 170

CEO Advice Company Competitive Advantage 170

Harvard Business Review

JULY 9, 2013

A few years ago, Timberlake joined forces with a couple of advertising executives to purchase the site, and he has been an integral part of the company''s transformation into a service that helps artists manage their brands and connect with fans. Doing more than using celebrities in ads enables them to do so.

Creativity 8

Creativity Brand Advertising Video 8

In the CEO Afterlife

JUNE 8, 2016

Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. And everyone is trying to climb to the top of that to get ahead,” explains Heather Fadali, senior brand manager for coffee at Kraft Heinz, Nabob’s parent company.

Brand 100

Brand Brand Management Advertising Management 100

Harvard Business Review

MARCH 14, 2014

Put the product ahead of the brand. Brand management has hijacked the most important part about food: the product. The fact that, for example, a suburban housewife is the center of a certain brand’s universe is important knowledge, but that insight can never trump creating a product consumers actually want to eat.

Word of Mouth Marketing 8

Word of Mouth Marketing Brand Marketing Incubator 8