Harvard Business Review

NOVEMBER 25, 2013

This lack of an analytical approach has traditionally formed a barrier between marketing and finance. One financial services CMO told us how CFOs typically perceive his function: “We’re going to give a certain amount of dollars to those guys. They’re going to make ads and do whatever it is they do.

CFO 8

CFO Short-term Long-term Benchmarking 8

Marshall Goldsmith

FEBRUARY 8, 2018

World authority on branding and culture transformation. Liz Smith – Chairman and CEO, Bloomin’ Brands (Outback, Flemings, Carrabba’s, Bonefish Grill) – one of the world’s largest casual dining companies. Darek Lenart – Senior VP HR, Finance MasterCard. World leading researcher on the impact of leadership in organizations.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

Harvard Business Review

JULY 29, 2014

In the July/August issue of HBR , Ram Charan argues that the Chief Human Resources Officer (CHRO) role should be eliminated, with HR responsibilities funneled in two separate directions — administration , led by traditional HR-types, reporting to the CFO; and talent strategy , led by high-potential line managers, reporting to the corner office.

CFO 11

CFO Charan Intangible Assets Human Resources 11

Harvard Business Review

OCTOBER 18, 2018

Lance was struck by what he saw in CFO Damon Ewen’s file. His CFO and his sales chief had been at loggerheads for a while. After all, sales and finance were often at odds in organizations, and the conflict hadn’t had a big impact on Barker’s revenues. I’m the CFO and he’s in charge of sales.

Case Study 13

Case Study Team CFO Merchandising 13

Harvard Business Review

AUGUST 5, 2016

These leaders, mostly consumer-facing brands like Google, Apple, Microsoft, Walmart, and IKEA, have been covering their roofs and filling giant fields with solar panels and wind turbines. Under this financing structure, the company contracts to buy kilowatts, not the turbines and panels. Get early buy-in. Seek advice on the accounting.

Energy 8

Energy Industry Finance CFO 8

Strategy Driven

OCTOBER 21, 2011

Twelve cases are written as narratives with multiple teaching points, but without a focus on a particular business decision; the remaining twenty-three cases were written around specific conundrums related to strategy, operations, finance, marketing, leadership, culture, human resources, organizational design, business model, and growth.

Learning-by-Doing 62

Learning-by-Doing Price Bottom-up Finance 62

Harvard Business Review

MAY 27, 2014

The abridged version is that Palmisano and then-CFO Mark Loughridge came up with what they called the “investor model” or the “road map” — a strategic plan complete with multi-year goals for investment, revenue growth, and earnings growth that they asked investors to judge them by. Communication Finance Getting buy-in'

Stage-Gate 9

Stage-Gate Strategic Planning Welch CFO 9

Harvard Business Review

FEBRUARY 10, 2015

How much time do you spend enhancing your organizational culture, leadership pipeline, and employer brand? If you’re typical, then your culture, leadership, and employment brand are described vaguely or not at all. How well are those efforts reported to your investors?

Human Capital 8

Human Capital CFO Banking Report 8

Harvard Business Review

SEPTEMBER 29, 2011

For example, Tim Sheahan, Chief Financial Officer for a large division of a multi-national corporation, aspires to become CFO of a Fortune 100 company in the future. At meetings of the corporation's finance managers, Tim makes a point to spend time with lower-level staff members to establish a personal bond.

Execution 14

Execution Team Chief Financial Officer Finance 14

Harvard Business Review

AUGUST 30, 2017

Since its founding just eight years ago, Uber has become one of the best-known brands in the world, has presence in over 80 countries, has market share reported at 77% in its core U.S. Khosrowshahi has much working in his favor.

CEO 12

CEO IPO Energy COO 12

Harvard Business Review

AUGUST 15, 2013

They resist getting their hands dirty alongside the CIO, even though many of them will readily get down into the mud of a balance sheet with the CFO or strategize the details of global brand issues with the CMO. In fact, CEOs avoid IT like the plague. Because they distance themselves from IT, CEOs don''t grasp its subtleties.

CEO 8

CEO CIO Technology CFO 8

Harvard Business Review

FEBRUARY 25, 2014

She explained that BrainGame’s current backers had been asking about growth plans, and Lena was pitching new groups for a new round of financing in two weeks. Thousands of Brand Evangelists. We’ve got thousands of brand evangelists. If we kick them to the curb, we’re going to be left with thousands of brand haters.”.

Company 9

Company CFO Proposal Engineering 9

Harvard Business Review

OCTOBER 10, 2013

The chief financial officer (CFO) role rose to prominence in the mid -1980’s as pressures for value management and more transparent investor relations gained traction. Over the past 30 years, most companies have added new C-level roles in response to changing business environments.

Chief Financial Officer 8

Chief Financial Officer Information Technology Metrics CFO 8

Harvard Business Review

OCTOBER 11, 2013

So although the company makes almost no money on the machines, it earns a profit of about 15 cents on each pod, not to mention additional licensing fees from food brands, such as Kellogg’s and Nature’s Promise, that are keen to be associated with a wildly popular product. As CFO, A.J. Investors adored the Terranola story.

Case Study 8

Case Study CFO Hedge PR 8

Harvard Business Review

SEPTEMBER 21, 2015

Lotta Tindal, the chief marketing officer for the Dutch hospitality group Ervaring Hotels & Resorts, hadn’t wanted to come to the presentation, but Gerard Bakker, Ervaring’s CFO, had twisted her arm. hotel brands — and was looking for more. We have created a third way between your brand sites and the OTAs.”

Case Study 8

Case Study Travel Hotels NPV 8

Women on Business

JANUARY 25, 2011

It’s not rocket science, but it is surprising how many CFO’s and managers don’t stop to evaluate the effectiveness of their meetings. Assign tasks and ask if there are questions. Wrap up the meeting with a summary of accomplishments and next steps action items.

Press Release 140

Press Release Discount PR Magazine 140

Harvard Business Review

DECEMBER 11, 2018

If you or I were the CFO of a manufacturing company, and we were in a board meeting, and the board asked, “What is your manufacture and capacity utilization?” What they realize is that they’ve always treated finance and financial management as a tier-one asset. Think about that, Angelia.

Content 8

Content Crisis Apparel Learning-by-Doing 8

Harvard Business Review

OCTOBER 31, 2011

I'm honored, sir, to be opening a brand new store. Back at the office, Stan stopped by to see his CFO, Carl Amirault. Aubrey had transferred from the Coe's up in Flowing Wells, where he'd been the store manager for 10 years. And with the economy as it is, I'm just happy to be working for a growing company." in big white letters.

Case Study 10

Case Study Marketing Real Estate Retail 10

Harvard Business Review

DECEMBER 8, 2016

Listening, Derek Melis, his friend and CFO, was relieved. The lack of control meant that the leadership team had little say in how the Contect brand was being managed at a local level. Please don’t let that cloud your judgment as CFO. It hits our collective reputation and our finances.”

Case Study 8

Case Study Decentralization CFO Construction 8

Harvard Business Review

MAY 14, 2012

They were the people whose job it is to worry about risks to the on-going organization — legal, risk management, finance, IT, and the brand team. We collaborated with our CFO to think through the budget and prize strategy. It wasn't hard to identify the most powerful corporate antibodies.

Innovation 11

Innovation CFO Learning-by-Doing Brainstorming 11

Harvard Business Review

DECEMBER 9, 2010

Aside from stocks, he dabbled in an activist brand of angel investing: holding large stakes and board seats in several start-up health care businesses, all based in Spain. This business works only if the Calidad de Vida brand stands for quality, innovative care — across the board. But Jorge clearly needed further coaching.

Case Study 13

Case Study Franchising Health Care Follow-up 13