Training is out. Education is in. Are you in or out?
APRIL 2, 2012
The word education seems more appropriate. ’ Education teaches you, ‘why.’ Here is list of the major categories that need to be included in the training/education of your sales force in order to retain good people and achieve your sales objectives: CAUTION: This list will require your company to make a serious investment in the education of people and salespeople – but take heart, whatever the money involved, it pales in comparison to the cost of employee turnover.