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How CFOs Can Take the Long-Term View in a Short-Term Economy

Harvard Business Review

Investors are increasingly seeking firms with long-term growth strategies, rather than ones focused on managing short-term earnings to boost the stock price. This, in turn, is triggering a shift in the perceived role of the CFO — from bean counters to planters of seed corn. Redefining the CFO role.

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How Big Data Brings Marketing and Finance Together

Harvard Business Review

Rajamannar involved finance early. To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. MasterCard had always been a data-driven organization. Inside Intel. The result has been transformational.

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Who’s Better at Strategy: CFOs or CSOs?

Harvard Business Review

The 1990s saw the rise of the strategic CFO, and more recently many companies have created a chief strategy officer (CSO) position. Such friction is destructive — and a huge missed opportunity, because the CFO and the strategy head are far more effective when they collaborate. There are two reasons for this.

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Why Can't a CIO Be More Like a CFO?

Harvard Business Review

Unlike the world of the CFO, management and staff generally do what they like when it comes to creating and (not) disposing of information, creating a cavernous gap in accountability. In financial terms, irresponsible creation and storage of information is like taking on unsecured, uncontrolled debt.

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Paycor CFO Survey: The State of American Business in 2021

Paycor surveyed more than 2,000 Finance and HR leaders about the state of American businesses. Finance leaders are more confident in their ability to manage change. HR is more bullish on both the short- and long-term. Here are some examples of what we found: 86% are concerned about mental health, but very few have a plan.

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How CMOs Can Get CFOs on Their Side

Harvard Business Review

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). This lack of an analytical approach has traditionally formed a barrier between marketing and finance.

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The Financial Industry Needs to Start Planning for the Next 50 Years, Not the Next Five

Harvard Business Review

Closing this gap requires much more than short-term fixes, like adopting new technologies. Businesses need to organize around long-term strategies for growth and partnership in a sustainable way. The current innovation model in the finance sector is designed to generate the highest possible short-term returns.