Harvard Business Review

FEBRUARY 10, 2016

It’s no wonder, then, that more than 90% of B2B sellers have turned to content marketing to help regain access to buyers in the early stages of the purchase process. The research, involving over 5,000 B2B purchase participants across 12 industries, uncovered three mistakes that undermine firms’ content marketing.

B2B 8

B2B Content Marketing Consensus 8

Harvard Business Review

OCTOBER 3, 2018

About 30 minutes prior to her weekly one-on-one with the CEO, the chief marketing officer at a multibillion global financial services firm received a cryptic email from him with the subject line “The Trouble with CMOs.” Finally, the CMO began insisting that marketing deliver greater financial accountability.

CFO 8

CFO CEO Agility Marketing 8

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

JULY 29, 2014

In the July/August issue of HBR , Ram Charan argues that the Chief Human Resources Officer (CHRO) role should be eliminated, with HR responsibilities funneled in two separate directions — administration , led by traditional HR-types, reporting to the CFO; and talent strategy , led by high-potential line managers, reporting to the corner office.

CFO 11

CFO Charan Intangible Assets Human Resources 11

Harvard Business Review

JUNE 18, 2014

There are instances when it might be perfectly legitimate and value enhancing to issue earnings guidance in an effort to inform the market about material disruptions, shifts in the business model etc., At a macro level, there is evidence that it negatively influences analysts’ reports, thereby distorting the market.

Short-term 8

Short-term Long-term How To CFO 8

Harvard Business Review

MAY 3, 2017

Rick Jensen, who left a big job in marketing to become SVP, Chief Talent Officer at Intuit, recalled a lesson he learned in marketing: “Fall in love with the problem.” “I was surprised by how much I personally enjoyed running the HR function versus taking on a CFO role,” said Reses.

Quinn 13

Quinn Execution CFO Forrester 13

Harvard Business Review

FEBRUARY 20, 2013

This striking gap signals an opportunity for companies: Secure a competitive advantage by building your employees' ability to succeed in the increasingly complicated labyrinths of today's — and tomorrow's — markets. At Allianz, the program was initiated and supported by the company CFO.

Entrepreneur 8

Entrepreneur Company Six Sigma Franchising 8

Harvard Business Review

JULY 31, 2017

In the traditional view of executive coaching, an executive, with her boss’s participation , takes personality assessments, receives 360-degree feedback , and creates and implements a development plan designed to address performance gaps, optimize her contribution, and prepare her for new responsibilities.

360-Degree Feedback 8

360-Degree Feedback Execution Real Estate Executive Coaching 8

Harvard Business Review

MAY 27, 2014

What was so horrible about publicly traded companies that he’d consider being a CEO again, but only if he could avoid public markets? He succeeded in charming Wall Street … without ever deigning to participate in one of his company’s quarterly earnings conference calls or talking up its prospects on CNBC. Short answer: no.

Stage-Gate 9

Stage-Gate Strategic Planning Welch CFO 9

Harvard Business Review

MARCH 17, 2011

In the decades since Deng Xiaoping instituted market reform, millions of women have profitably followed Deng's dictate that "to get rich is glorious." One Standard Chartered program participant later commented, "It made me understand what is needed to reach a senior management position.". This post was co-authored with Ripa Rashid.

Survey 13

Survey Policies Globalization CFO 13

Harvard Business Review

MAY 14, 2012

He was relying, he said, on absolutely every single person to participate. We collaborated with our CFO to think through the budget and prize strategy. For this we enlisted the help of the most relevant guardian of our on-going business — the vice chairman in charge of the markets. That got people going.

Innovation 11

Innovation CFO Learning-by-Doing Brainstorming 11

Harvard Business Review

JANUARY 30, 2013

That opportunistic approach to financial markets has defined Amazon since it went public in 1997. When Uncle Wall Street (also known as Mr. Market ) is in a generous mood, Bezos is always ready to take advantage by putting investment ahead of profitability. billion bond issue just before the debt-market meltdown of autumn 2008.

Training 10

Training Bond Christensen Long-term 10

Harvard Business Review

JANUARY 14, 2015

But following their participation in our active partnering plan, which involved one-on-one coaching sessions over several months, only two departed within the next five years. The company retained its experienced executives and their deep institutional and market knowledge. Ten years later, he was the global CFO of his firm.

CIO 8

CIO CFO Crisis Execution 8

Harvard Business Review

SEPTEMBER 9, 2014

Almost any enterprise you can think of, no matter the industry or sector, is trying (or being pressured by competitors) to use new technology to harness the vast new oceans of data being generated by smartphones, sensors, digital cameras, GPS devices, and myriad other sources of information originating from customers and markets.

Technology 8

Technology Metrics Budgeting CIO 8

Women on Business

JANUARY 25, 2011

If you learn to plan, structure, and participate in meetings effectively, you will be able improve your own time management and productivity as well as that of other participants. For example, ‘To decide on a marketing plan and determine the next steps for everyone in the group. To be completed by March 31st.’

Press Release 140

Press Release Discount PR Magazine 140

Harvard Business Review

APRIL 15, 2015

Reading the banner headlines about family businesses gone sour — Market Basket , Rollins , L’Oreal , among others — people often conclude that conflicts in family businesses spiral out of control like mighty tornadoes that destroy everything in their paths. They each squandered opportunities to reconcile their differences.

CFO 8

CFO Positioning COO Rogers 8

Harvard Business Review

JULY 14, 2017

A platform connects providers and users in a multisided market. A platform can be a business platform (a multisided market), a software platform (a cloud-based subscription service), or an engagement platform, (a user-generated community). Value is in the products and services themselves.

Intellectual Capital 8

Intellectual Capital Strategy Supply Chain Business Model 8

Harvard Business Review

OCTOBER 10, 2016

Voser took a detour to be CFO for ABB from 2002 to 2004 and then returned to Shell to become CEO in 2009. market partners to GE) can take advantage of the unique GE learning experience. Voser was impatient for a new experience which attracted him to ABB and there he learned a whole new level of turnaround leadership. Expert Coaching.

Leadership Development 8

Leadership Development Disaggregation Development Leadership 8