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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Today’s CMOs are not just marketers but visionaries who strategically leverage creativity with technology to drive commercial success.

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Leadership Development "Moneyball"

Great Leadership By Dan

This post was originally published in SmartBrief on Leadership 7/25/2013: “Moneyball” was a book and movie based on Oakland A’s general manager Billy Beane and his use of statistics (sabermetrics, to be precise) to get the most production out of his team by spending the least amount of money. Source for Nos. Align with business strategy”.

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August 2017 Leadership Development Carnival

Lead Change Blog

Welcome to the August 2017 edition of the Leadership Development Carnival! Anne Perschel of Germane Coaching and Consulting provided Emotionally Intelligent Leadership – Unexpected ROI at Apex Corporation. They achieved their goal of increased sales and were pleasantly surprised by an unexpected ROI.”

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Fusing Artificial Intelligence and Learning & Development

Experience to Lead

This leads us to the question: can Learning and Development be improved and advanced through artificial intelligence? Learning Analytics and ROI Because of the long-term impact training programs have on a company’s growth, Learning & Development teams often struggle to prove a quantifiable Return on Investment (ROI) to executives.

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The Many Tasks of a Marketing Manager

Strategy Driven

As a marketing manager, you have a lot of responsibilities on your plate. You are in charge of creating and executing marketing plans, overseeing campaigns, developing and managing budgets, and more. In this blog post, we will take an in-depth look at the many tasks that marketing managers are responsible for.

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July 2016 Leadership Development Carnival

Lead Change Blog

Welcome to the July 2016 edition of the Leadership Development Carnival! Art Petty of About Money Management and Leadership provided Reinventing the Organization and Leadership for a Digital Era. Art Petty of About Money Management and Leadership provided Reinventing the Organization and Leadership for a Digital Era.

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How to Get the Most Benefit from an Executive Development Program

Great Leadership By Dan

In my current role as Director of Executive Development Programs at the University of New Hampshire , I’ve had the opportunity to observe and interact with hundreds of our program participants. Why does participant A get a 200% ROI, yet participant B only gets 20%? So what’s the secret? Do the prework and evening assignments.

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