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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Today’s CMOs are not just marketers but visionaries who strategically leverage creativity with technology to drive commercial success.

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All-Hands Meeting: How to Ensure Yours is Amazing and Worth the Investment

Let's Grow Leaders

It’s the ROI that comes from curated conversations and spontaneous interactions, those electric moments of innovation that happen when your team is in the same room. Make it Easy to Follow-Up and Follow Through Of course, the true ROI comes from what happens after your all-hands meeting or company offsite.

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Create Commitment: 12 Habits to Build Agreement and Accountability

Let's Grow Leaders

Related Article: High ROI Leadership: Schedule the Finish 7. In high-performing teams, accountability isn’t just the manager’s job—the team holds one another accountable (and their manager too). They create commitment by scheduling the finish with specific, shared appointments to follow through. They work at it.

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The Many Tasks of a Marketing Manager

Strategy Driven

As a marketing manager, you have a lot of responsibilities on your plate. You are in charge of creating and executing marketing plans, overseeing campaigns, developing and managing budgets, and more. In this blog post, we will take an in-depth look at the many tasks that marketing managers are responsible for.

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The Best Leadership Articles of 2022 (according to you)

Let's Grow Leaders

And with the ever-growing demand placed on leaders and managers, it’s no surprise that being more strategic with your “No” piqued interest. . It’s a frustration we hear all the time: “Our managers think too small! Ten Common Mistakes New Managers Make. Click here for more information. .

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12 Core Competencies For Great Leadership

Lead Change Blog

They thrive on facts, figures and numbers—whether it’s ROI, ROE, or EBIDTA. The more perspectives at the table, the more creative, strong, well-developed ideas are likely to emerge. Lead from within: The heart of leadership is where you can manage all that lies within you in conjunction with all that you manage externally.

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Leadership Development "Moneyball"

Great Leadership By Dan

This post was originally published in SmartBrief on Leadership 7/25/2013: “Moneyball” was a book and movie based on Oakland A’s general manager Billy Beane and his use of statistics (sabermetrics, to be precise) to get the most production out of his team by spending the least amount of money. Source for Nos. Target all levels of leadership”.