Dinosaurs, Big Consulting Firms and Disruptive Innovation
N2Growth Blog
JUNE 24, 2014
Christensen calls this “ disruptive innovation ” and gives examples as diverse as the personal computer industry, milkshakes, and steel minimills. WHAT IS A DISRUPTIVE INNOVATION? Consider the now dominant positions of mini mill makers Steel Dynamics and Nucor versus US Steel, which once owned the global steel market.
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