Leading Blog

SEPTEMBER 23, 2013

Through many years of business experience, I learned some great lessons on what it takes to produce a successful partnership. Getting executives into a room and hammering out a contract doesn''t make a deal. This means priming the pump through joint sales calls and other marketing efforts. Know your customer. Think Small.

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Succession Hammer Early Adopters Price 284

Harvard Business Review

AUGUST 28, 2017

And AI success stories are becoming more numerous and diverse, from Amazon reaping operational efficiencies using its AI-powered Kiva warehouse robots, to GE keeping its industrial equipment running by leveraging AI for predictive maintenance. Furthermore, early AI adopters are 3.5

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Survey Execution First-mover Advantage Technology 10

Harvard Business Review

NOVEMBER 24, 2017

After expending considerable effort on formulating a strategy, most executives would like to see their company’s strategic plans fully executed. The gap between strategy and the execution of that strategy is often referred to as “ strategic dissonance.” The Gap Between Strategy and Execution.

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Strategy Strategic Planning Stress Hamel 8

Harvard Business Review

AUGUST 4, 2016

Less obviously — but perhaps more importantly — it leverages community intelligence to produce the best barn design possible, and also creates and reinforces collaborative connections crucial for success in farming communities. And if you get those elements right, your initiative will have a better chance of being successful.

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Innovation Early Adopters Brainstorming Participative 8

Harvard Business Review

OCTOBER 12, 2018

Netflix’s global growth is a big factor in the company’s success. It also must face a diverse set of national regulatory restrictions, such as those that limit what content can be made available in local markets. and Netflix has managed to make inroads into even those markets where Prime arrived first.

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First-mover Advantage Globalization Content Operations 8

Harvard Business Review

OCTOBER 12, 2018

Netflix’s global growth is a big factor in the company’s success. It also must face a diverse set of national regulatory restrictions, such as those that limit what content can be made available in local markets. and Netflix has managed to make inroads into even those markets where Prime arrived first.

First-mover Advantage 8

First-mover Advantage Globalization Content Operations 8

Harvard Business Review

MARCH 24, 2017

While executives at this company thought they were extremely transparent, employees did not agree. As Geoffrey Moore pointed out in his groundbreaking book, Crossing the Chasm , companies need to market to one segment of customers at a time, starting with the early adopters before leveraging that segment to launch into the next.

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Morale Attrition Early Adopters Benchmarking 10

Harvard Business Review

APRIL 25, 2011

Today, Apple is riding high, making this the perfect time for it — and every successful company — to reflect on Nokia's fall and ensure that they don't suffer the same fate. By 2000, Motorola's global market share had collapsed from 45% to 15%, while Nokia's had grown to a market-leading 31%.

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Supply Chain Long-term Brand Early Adopters 15

Harvard Business Review

JULY 18, 2014

When it is eventually launched in the market, there is an initial flurry of sales to early adopters, but then sales cycles become sluggish. Pilot customers are enthusiastic, but broader adoption is slow even with customer support and training. Next, determine how mental models are getting in the way of your success.

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Productivity Products Software Innovation 12

Harvard Business Review

AUGUST 24, 2016

In fact, in talking to executives at Experian, it seemed clear to me that the techniques that Blank advocates, such as focusing on customer development before produce development, creating a minimum viable product and iterating and pivoting to a new business model, can actually be done more effectively in an established business.

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Company Team Due Diligence Banking 8

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Shouldn''t CMOs and all marketers be shocked by this?

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CIO Marketing CRM Information Technology 8

Harvard Business Review

AUGUST 11, 2017

In phase 3, successful portfolio transformations require financial discipline that is not an event, but a pattern; strategic clarity that is not a direction, but a commitment; operational excellence that is not a tool, but a mindset. This third phase has led to large private equity organizations governing their assets in a unique way.

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Due Diligence Leadership Early Adopters Incubator 8

Harvard Business Review

MARCH 31, 2017

But we believe that successful firms can treat cognitive technologies as an opportunity to evolve or grow from previous work. Two good examples of combining well-established practices with cognitive technology to achieve business success are American Express and Procter & Gamble. Insight Center. The Age of AI.

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Supply Chain Technology System Early Adopters 8

Harvard Business Review

APRIL 11, 2011

A few are entrepreneurial start-ups desperate for closer ties with their early adopter clientele. Charismatic presenters are nice and crisply articulated messages are wonderful, but one critical success factor stands out above all others: The best customer events put the best customers on stage.

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Software Critical Success Factor Early Adopters B2B 14

Harvard Business Review

JULY 27, 2017

Talented founders know that corporations simply cannot replicate the deep experience private VCs have in starting companies, nor their expertise in assisting startups with complex challenges such as deal making, business modeling, resolving disputes among founders, executing a successful IPO, and so on.

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Venture Capitalist Meyer Innovation Fixed Costs 8

Harvard Business Review

SEPTEMBER 22, 2011

TIAA-CREF, the big financial services company, includes customer loyalty score improvement in senior executive compensation. Pep Boys, a US auto parts store chain, reports in its proxy statement that customer metrics are now an important part of its executive compensation system. One direct marketer learned this the hard way.

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Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

MARCH 5, 2014

A talented videogame-designing friend had a ready quip whenever start-up executives asked him if he was a “team player.” “Yes,” have become early adopters and innovators in multidimensional measurements for individuals and teams alike. Yes,” he always responded, “team captain.” He usually got hired.

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Team Sports Franchising Conference 8

Harvard Business Review

MAY 15, 2012

3M's sustainability leadership has come mainly from its eco-efficiency success, but these practices are increasingly the norm in business. Although 3M may have the opposite problem — getting too little brand and marketing value out of its efforts — it is usually smarter to execute first, and then tell your story.

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Innovation Early Adopters Energy Efficiency 12

Harvard Business Review

NOVEMBER 20, 2018

When you consider that the annual market value predictions for AI techniques range between $3.5 When you consider that the annual market value predictions for AI techniques range between $3.5 trillion and $5.8 trillion, it’s clear why the battle to recruit from this scarce group has become the industry’s defining challenge.

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How To Technology Learning-by-Doing Industry 8

Harvard Business Review

AUGUST 23, 2017

At heart, the algorithms and computation are dedicated to unearthing novel patterns, which is what science, technology, markets, and the humanistic arts have done throughout the story of humankind. Even in these early days, practices of successful early adopters offer several useful lessons: Find and own valuable data no one else has.

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Company Training Technology Wireless 10

Harvard Business Review

FEBRUARY 1, 2012

Yet the carping misses the conundrum faced by companies planning market entry — for Fiat to get big in the U.S. market, it had to start tiny. But Fiat aimed to create a new market — a highly stylish vehicle (that even comes in a Gucci version) appealing to young, independent-minded buyers. And he shouldn't be.

Strategy 14

Strategy Automotive Early Adopters Advertising 14

Harvard Business Review

SEPTEMBER 26, 2011

He became an early adopter of social computing tools to communicate with employees, and in the process became a role model for adoption among his senior executive team, as well as the employee population. Coleman began blogging and soon his senior executives encouraged their teams to do so as well.

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Media Productivity Products Company 15

Harvard Business Review

MARCH 12, 2014

Despite its success online, relatively few companies with physical venues employ advanced analytics solutions that track customer behaviors in their physical spaces. Already, the scale of data collected by early adopters of this technology is staggering. Marketing.

Retail 8

Retail Customer Intimacy Apparel Wireless 8

Harvard Business Review

MARCH 19, 2015

Perhaps it will help the company quantify its marketing efforts; maybe it will enable employees to track customer data more easily. ” “It’s most important not that early adopters adopt, but that influencers adopt,” Mankins emphasizes. “Getting those folks on board early is critical.”

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Technology CRM Training System 8

Rajesh Setty

SEPTEMBER 27, 2011

By November 2010, we launched the 1M/1M website, including an early version of the premium program. And today, we have a group of early adopter premium members who are making good use of the program. By April 2010, the One Million by One Million (1M/1M) global initiative had been formally named.

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Entrepreneur Stage-Gate Finance Incubator 54

Harvard Business Review

JULY 14, 2016

Back then however, Hughes’s contribution helped mobilize a relatively small portion of volunteers, those already familiar with social media — mainly young people and early adopters. In this article, I review three critical aspects to watch: marketing, operations, and profiling.

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Bond Early Adopters Technology Politics 8