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Top Tips For Content Marketing

Strategy Driven

Content marketing is an essential part of any marketing strategy for any business, especially for those that operate online. Content marketing is the creation, publication, and distribution of online content, with the aim of reaching a hyper-focused audience and converting them into loyal customers. Set Clear Goals.

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How To Maximize LinkedIn Ads

Strategy Driven

This article discusses five ways you can maximize your LinkedIn ads strategies, especially if you are doing a DIY LinkedIn Ads setup and management. A question that pops to mind is, how can you target the right audience? Identifying your target audience can significantly improve your marketing strategy. We can help!

B2B 102
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How to Start Your Online Business?

Strategy Driven

Ideas on How to Start a Business. Try Affiliate Marketing. Earn Through Event Management. If you have a degree in event management or if you have excellent skills in planning, designing and arranging things, you can start your own business as a good event organizer. Sell Writing Services.

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How to “Freshen up” your Stale Succession Planning Process

Great Leadership By Dan

Those that get picked for a post will receive a free copy of my eBook. I am struggling with how to take our established Succession Process to the next level. We have been using the 9 box and Likely 5 process for a number of years, and I am trying to figure out what is next and how to freshen up the process.

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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You Need a Competitive Advantage: Here’s How to Get One

Strategy Driven

Good Marketing. Good marketing is going to be vital to your business no matter how big it grows or how much of an expert you can prove you are. Good marketing relies on two things. Firstly, you need to market to the right people. The first point will come from good market research. Writing an eBook.

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How to Build Long-Lasting Customer Relationships? (A Step-by-Step Guide)

Strategy Driven

Today, marketing and winning over customers is not the difficult part. You can use the tried and tested content marketing strategies such as blog posts, ebooks, guides, and white papers. Without this, you won’t be able to manage customer relationships in an optimized manner.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.