Strategy Driven
APRIL 9, 2021
Content marketing is an essential part of any marketing strategy for any business, especially for those that operate online. Content marketing is the creation, publication, and distribution of online content, with the aim of reaching a hyper-focused audience and converting them into loyal customers. Set Clear Goals.
Strategy Driven
JANUARY 20, 2013
How to Create Effective eBooks for your Clients. Marketing eBooks are a key component of powerful lead generation, and a core service offering of successful online marketing agencies. Their “10-Minute Client eBook Creation Guide” to help you guide content the process for your client.
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Strategy Driven
SEPTEMBER 26, 2021
A question that pops to mind is, how can you target the right audience? Identifying your target audience can significantly improve your marketing strategy. Most businesses use blogs and eBooks to educate audiences while drawing their attention back to a website. Crafting A Proper Message. We can help!
Women on Business
JUNE 19, 2011
Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. By publishing content, you can put yourself on the map. Are you tapping into the powerful reach of the social web through content?
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Getting consensus on how to define “qualified leads”. Strategically aligning your systems and teams.
Strategy Driven
OCTOBER 30, 2020
Good Marketing. Good marketing is going to be vital to your business no matter how big it grows or how much of an expert you can prove you are. Good marketing relies on two things. Firstly, you need to market to the right people. The first point will come from good market research. Writing an eBook.
Strategy Driven
OCTOBER 23, 2020
Ideas on How to Start a Business. Try Affiliate Marketing. If you are a good writer and know the techniques of e-books, you can make a great profit through eBook writing. Your business offers you new opportunities and new challenges. And if you are a person who accepts challenges, then your business is the best for you.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. And yet only 43% of marketers are completely satisfied with the quality of their data. But none of this is possible without the most important element of a successful ABM program: good data.
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