article thumbnail

Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, integrating creative innovation within a broader business strategy does not equate to an effortlessly navigable journey.

article thumbnail

Dawn Elise Warden-Reeder Joins the Women on Business Contributor Team

Women on Business

A former lifestyles magazine editor and reporter covering an array of topics including philanthropy and business, health and well-being, sustainability, fashion, music and food, Dawn entered the public relations and social media field in 2010 as Executive Partner of The Whole Enchilada PR , now the culinary division of The Warden Ettinger Group.

PR 247
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GC21: Gamifying Consumerism at Healthcare University | with Clayton Nicholas

Engaging Leader

Clayton Nicholas brings nearly two decades of experience as an entrepreneur, Fortune 50 executive, and Army Officer to his role with Change Healthcare. Clayton Nicholas brings nearly two decades of experience as an entrepreneur, Fortune 50 executive, and Army Officer to his role with Change Healthcare.

article thumbnail

How to Build a Brand | N2Growth Blog

N2Growth Blog

Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above. The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex.

Brand 271
article thumbnail

Best Leadership Blogs 2010 | N2Growth Blog

N2Growth Blog

Influence Dealing with Tough Times The Lost Art of Brevity The Leadership Vacuum Shut-up & Listen Stop Selling and Add Value Social Media Influence The Influence Factor Ideas Dont Equal Innovation Indispensable? I Think Not. Whos Reading N2growth Twitter Updates mikemyatt: Poor work requries a lot of explanation beca.

Blog 366
article thumbnail

Disruptive Business Models | N2Growth Blog

N2Growth Blog

Few things are more critical to your efforts in increasing your revenue growth and corporate sustainability than understanding the value of disruptive innovation. So why do so many established and often well managed companies struggle with disruptive innovation? or my personal favorite, “We need to focus on our core business.&#

article thumbnail

Big Thinking for Small Business

Women on Business

Or, big execution. I’m sure we could all go without hearing the word “innovator” for a few years, but anyone who is spending money (antique collectors exempt) is also seeking the “latest, greatest.”. Need a tangible? Your website. Thinking like a big company means losing the generic template, outdated fonts and bland copy.