In the CEO Afterlife

MAY 9, 2011

Riley became a resident in Anesthesiology at the University of Manitoba, and Sarah secured a research position in Winnipeg. was also well aware of the astonishing statistics associated with Prostate Cancer. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Search My Site.

Stage-Gate 100

Stage-Gate Brand Human Resources CEO 100

Marshall Goldsmith

FEBRUARY 8, 2018

Telisa Yancy – Chief Marketing Officer at American Family Insurance. Deborah Borg – Chief Human Resources & Communications Officer, Bunge Limited. Sean McGrath – Human Resources Vice-President World Bank Group. Dorie Clark – Marketing strategy consultant, professional speaker.

Executive Coaching 70

Executive Coaching CEO Magazine Banking 70

In the CEO Afterlife

JANUARY 22, 2015

The strategy and the positioning for a personal brand isn’t that different from a product or service brand; your intent is to position yourself in the best way possible to achieve the desired objective. You can’t position yourself as all things to all people. So let’s get to it. I’ll call him Joe.

Brand 100

Brand Strategy How To Constraint 100

In the CEO Afterlife

AUGUST 5, 2015

It is one thing to diversify, as per their acquisitions of Keebler and Pringles , but quite another to exploit a valuable brand asset by slapping ‘K’ on products that fail to build or live up to Kellogg’s Special K’s core positioning. Differentiation in marketing requires giving up a benefit or two or three to make one compelling promise.

Brand 100

Brand Airlines Bottom-up Marketing 100

In the CEO Afterlife

JULY 2, 2012

Sure, they work hard at improving their competitive positions within existing markets. Their horizon is markets that do not exist. The tactic that works best to defend or build share in the short term is price cuts or special discounts. Be forewarned, this tactic destroys profits. The new economy doesn’t operate that way.

Sports 228

Sports Tactics Competitive Advantage Short-term 228

In the CEO Afterlife

FEBRUARY 6, 2012

Those who did it well rose to senior positions. Twenty years ago I witnessed scads of managers at Kraft Foods prioritizing career management over business management. It was an epidemic within Kraft. These skilled politicians set the example for others, especially their subordinates. You can imagine the culture that behavior created.

Career 199

Career Management Mentor Brand 199

In the CEO Afterlife

JULY 16, 2015

Because without strategic stubbornness, the hard barrier lines that contain the strategy will blur. And when a brand or company’s positioning blurs, customers become confused. Loose strategies jeopardize an organization’s specificity, hindering cultures built on, and committed to focus. Why is that? That’s never a good thing.

Strategy 100

Strategy Brand Brand Management Marketing 100

In the CEO Afterlife

SEPTEMBER 19, 2011

Is Social Media an Excuse for Brand Positioning Laziness? by John • September 19, 2011 • Branding , Marketing , Strategy • 2 Comments. I retired from the CEO’s office in 1994 and from strategy and marketing consulting in 2008. Just for fun, I Googled social media & strategy. Leadership.

Media 199

Media Brand Positioning Marketing Strategy 199

In the CEO Afterlife

DECEMBER 29, 2013

For the sake of brevity, I’ll list just five similarities between HR and brand marketing. HR’s product is the corporation’s human resource , the people required to build the product, produce it, sell it, ship it, invoice it and service it. What does this have to do with HR? Everything. Wal-Mart promises low prices, every day.

Marketing 173

Marketing Human Capital Human Resources Brand 173

In the CEO Afterlife

AUGUST 6, 2013

Wouldn’t you expect greater care in stewarding brand presence, personality, positioning, single-mindedness, and strategic consistency? The ramification is clutter, the arch enemy of brand identity. So, wouldn’t you expect a heck of a lot more corporate attention to commercial brands? Wouldn’t you expect more innovation?

Brand 260

Brand P&L Human Resources Brand Management 260

Harvard Business Review

JULY 10, 2012

Two decades ago, organizations were designed around stand-alone business units, so all managers had to understand finance, technology, manufacturing, sales, marketing, strategy, human resources, and more. At one time general managers were at the center of the action.

Management 13

Management P&L Incubator Finance 13

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources.

Brand 168

Brand CEO Stage-Gate SWOT 168

In the CEO Afterlife

JUNE 6, 2011

by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. Al thinks the stock market is pressuring the company for more top-line growth.

Ries 122

Ries Brand Hammer Marketing Strategy 122

Harvard Business Review

JANUARY 12, 2011

This hand-off is a time of high risk and often fails because general management, human resources, marketing, communications, and sales teams haven't been informed along the way. Allow them to internalize and feel positive about change by bringing the future to life. Don't let cynicism undermine the process.

Innovation 15

Innovation Brand Project Storytelling 15

Harvard Business Review

OCTOBER 9, 2014

For example, in many states, trade secrets now include lists of actual or potential customers and suppliers, as well as pricing lists and marketing strategies, making it virtually impossible for a former employee to compete over clients. The result may be less innovation and a depletion of human capital.

Incentives 13

Incentives Policies Innovation Human Capital 13

In the CEO Afterlife

AUGUST 15, 2011

today’s social media arena, cosmetic and personal-care brands dominate the top 10 for reference positivity, defined as brands that people talk about, but seldom in a negative way. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Search My Site. Search for: Categories.

Class 122

Class Marketing CEO Advertising 122

In the CEO Afterlife

APRIL 22, 2015

Leaders ought to be wary about bringing change to vibrant cultures, the positioning of brands, and effective business models. When Should a Brand’s Positioning Change? By nature, marketing people are dynamic and impatient. So does core brand positioning. Not when it comes to positioning.

Brand 100

Brand Core Competence Retail Advertising 100

Strategy Driven

AUGUST 3, 2012

Human resource administration, employee testing, behavioral research, executive search, talent pools, reorganizations, downsizing, executive outplacement, labor issues and negotiating. The Big Picture of Business: Corporate Communications – Correctly Positioning Your Company.

Review 57

Review Company Strategic Planning Industry 57

Harvard Business Review

FEBRUARY 28, 2011

"Tom, this week's client meetings went well, but they would have gone better if you had been on top of the market data. It's essential for your new responsibilities in developing market strategies for your region.". The market-strategy meeting is next week, and I still haven't seen your plan, which was due yesterday.

Case Study 15

Case Study Airlines Hotels Software 15

In the CEO Afterlife

APRIL 10, 2011

by John • April 11, 2011 • Human Resources , Strategy • 0 Comments. Less than two years and I was in marketing. Position your inexperience as a competitive advantage. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Main menu Home.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

MARCH 21, 2011

The category example is Big Tobacco where the market rather than the marketer carved out the universal positioning—‘smoking causes cancer’. In just three years, our sales declined by 50% despite maintaining market share. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Search My Site.

Brand 140

Brand CEO Long-term Crisis 140

In the CEO Afterlife

MARCH 1, 2011

Best in ‘Positioning’ Durabilty: Five Unlikely Brands. by John • March 1, 2011 • Branding , Marketing • 2 Comments. Here’s my top five as measured by durable brand positioning: 1. The Swastika : Though the sight of the swastika brings discomfort, few can deny its clarity in positioning.

Brand 184

Brand Positioning CEO Marketing 184

In the CEO Afterlife

FEBRUARY 10, 2011

A literary agent would look more favorably at a book on the workings of the human brain from a notable brain researcher than from John Bell. Although a platform isn’t mandatory in fiction, positioning the author as a brand can have immeasurable advantages. My positioning shtick is my background as a former CEO of a Fortune 500 company.

Brand 100

Brand CEO Open-book Magazine 100